Brandwave

Neom vs P.F. Candle Co.:Which is more popular?

In September 2026, Neom and P.F. Candle Co. were level in searches among room spray brands worldwide, with an estimated 14.8K branded searches each, at 0.57% of the total each. When we asked ChatGPT and Google AI Overviews about room spray brands, P.F. Candle Co. appeared in two of the four answers and Neom in none.

Among room spray brands worldwide in September 2026

Who do people search for more?

Neom and P.F. Candle Co. are searched for about as often as each other.

Neom 14.8K searchesP.F. Candle Co. 14.8K searches

Who does AI mention more?

P.F. Candle Co., mentioned in 2 of 4 answers, Neom in 0

P.F. Candle Co. in 2 of 4Neom in 0 of 4

Who does AI recommend more?

P.F. Candle Co., the only one of the two named

P.F. Candle Co. first in 2Neom never named

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Top room spray brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, P.F. Candle Co. was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Neom did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mrs. Meyer’s Clean Day1st
  2. Homecourt2nd
  3. Diptyque3rd
  4. Aesop4th
  5. P.F. Candle Co.5th
  6. Jo Malone6th
  7. Molton Brown–
  8. Neom–
  9. Ecoya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mrs. Meyer’s Clean Day3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aesop2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Diptyque2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Homecourt2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • P.F. Candle Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Molton Brown0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Neom0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ecoya0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about room spray brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Neom or P.F. Candle Co. more popular in search?

This chart shows how often people search Google for Neom and P.F. Candle Co. by name. Each line represents a brand's share of searches for all nine room spray brands we track, month by month, from English-language searches worldwide.

Neom and P.F. Candle Co. among room spray brands worldwide, by month

Share of searches by month for Neom, P.F. Candle Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthAesopDiptyqueJo MaloneMolton BrownMrs. Meyer’s Clean DayHomecourtNeomP.F. Candle Co.Ecoya
Oct 202535.3%29.1%23.8%7.1%1.7%1.4%0.64%0.52%0.43%
Nov 202535.7%29.1%23.8%7.2%1.2%0.79%0.96%0.53%0.79%
Dec 202533.9%27.6%27.6%6.8%0.92%0.75%1.4%0.5%0.5%
Jan 202636.3%29.9%24.4%4.9%1.8%1.2%0.66%0.44%0.36%
Feb 202636.4%29.8%24.4%4.9%1.8%1.2%0.66%0.54%0.36%
Mar 202636.6%30.1%24.6%4%1.8%1.5%0.54%0.44%0.44%
Apr 202634.3%28.1%28.1%4.6%2.1%1.7%0.41%0.41%0.41%
May 202631.9%31.9%26.1%5.2%1.9%1.6%0.38%0.47%0.47%
Jun 202634%34%22.8%4.6%1.7%1.7%0.34%0.41%0.5%
Jul 202633.5%33.5%22.4%5.5%2%1.6%0.33%0.49%0.74%
Aug 202631.8%31.8%26%5.2%2.3%1.6%0.38%0.47%0.47%
Sep 202631.8%31.8%26%5.2%1.9%1.6%0.57%0.57%0.47%

How has the Neom and P.F. Candle Co. comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: P.F. Candle Co. took it in May 2026.
  • Across the 12 months ending September 2026, Neom’s share of searches among room spray brands worldwide moved from 0.64% to 0.57%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
  • Across the 12 months ending September 2026, P.F. Candle Co.’s share of searches among room spray brands worldwide moved from 0.52% to 0.57%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for room spray brands worldwide in September 2026?

1 change

  1. In September 2026, Neom rose from 9th to 7th among room spray brands worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Neom’s and P.F. Candle Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Neom

1 branded search term

  • neom candle

P.F. Candle Co.

2 branded search terms

  • pf candle
  • pf candle co

How the Brand Demand Index is measured

Other head-to-heads among room spray brands

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