Elgato vs Lume Cube:Which is more popular?
In September 2026, Lume Cube had more branded searches than Elgato among ring light brands worldwide. Lume Cube had about 8,200 branded searches, while Elgato had 6,000. Lume Cube made up 2% of all ring light brand searches we track, and Elgato accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about ring light brands, Lume Cube appeared in all five answers and Elgato in one. Lume Cube was mentioned before Elgato in four out of five answers.
Who do people search for more?
Lume Cube, about 37% more searches than Elgato
Who does AI mention more?
Lume Cube, mentioned in every answer we collected
Who does AI recommend more?
Lume Cube, named ahead of Elgato in 4 of 5 answers
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Top ring light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lume Cube appeared in all five answers. Elgato was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lume Cube was listed before Elgato in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Neewer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lume Cube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UBeesize2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Elgato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Amaran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DigiPower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sensyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ring light brands
5 answers
Asked ChatGPT
“Which ring light brand should I buy?”
Asked ChatGPT
“What are the best ring light brands?”
Asked ChatGPT
“What's the best ring light brand for selfies?”
Searched Google, AI Overview
“best ring light”
Searched Google, AI Overview
“ring light for selfies”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Elgato or Lume Cube more popular in search?
This chart shows how often people search Google for Elgato and Lume Cube by name. Each line represents a brand's share of searches for all nine ring light brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lume Cube, Elgato. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amaran | Godox | Neewer | Aputure | Lume Cube | Elgato | DigiPower | UBeesize | Sensyne |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 25.6% | 18.1% | 8.6% | 2.3% | 1.8% | 0.75% | 0.58% | 0.26% |
| Nov 2025 | 47% | 23.3% | 16.9% | 7.8% | 2.1% | 1.5% | 0.69% | 0.44% | 0.24% |
| Dec 2025 | 48.8% | 24.4% | 14.9% | 6.7% | 2.2% | 1.4% | 0.64% | 0.69% | 0.3% |
| Jan 2026 | 42% | 25.5% | 18.8% | 8.2% | 2.3% | 1.7% | 0.7% | 0.58% | 0.26% |
| Feb 2026 | 38.5% | 28.5% | 20.2% | 7.8% | 2.2% | 1.5% | 0.64% | 0.53% | 0.22% |
| Mar 2026 | 37.3% | 27.3% | 22.2% | 7.5% | 2.5% | 1.6% | 0.89% | 0.51% | 0.21% |
| Apr 2026 | 41.1% | 25.5% | 19.9% | 8.3% | 2.3% | 1.4% | 0.82% | 0.56% | 0.23% |
| May 2026 | 41.3% | 25.6% | 20.6% | 6.8% | 2.3% | 1.3% | 1.3% | 0.57% | 0.24% |
| Jun 2026 | 42.7% | 26.8% | 18.5% | 7.1% | 1.9% | 1.3% | 0.89% | 0.59% | 0.22% |
| Jul 2026 | 49.3% | 25.6% | 14.8% | 5.8% | 1.9% | 1.2% | 0.82% | 0.45% | 0.21% |
| Aug 2026 | 40.5% | 31% | 17.5% | 5.8% | 2.3% | 1.2% | 0.82% | 0.56% | 0.23% |
| Sep 2026 | 35.6% | 32.9% | 19.1% | 7.2% | 2% | 1.5% | 0.9% | 0.6% | 0.22% |
How has the Elgato and Lume Cube comparison changed over the last 12 months?
3 findings
- Lume Cube was ahead of Elgato in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elgato’s share of searches among ring light brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 9K to 6K.
- Across the 12 months ending September 2026, Lume Cube’s share of searches among ring light brands worldwide moved from 2.3% to 2%, and its estimated monthly branded searches moved from 11.5K to 8.2K.
How did search popularity change for ring light brands worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Elgato’s and Lume Cube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ring light brands
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