Brandwave

Amaran vs Godox:Which is more popular?

In September 2026, Amaran had more branded searches than Godox among ring light brands worldwide. Amaran had about 143,000 branded searches, while Godox had 132,000. Amaran made up 35.6% of all ring light brand searches we track, and Godox accounted for 32.9%. When we asked ChatGPT and Google AI Overviews about ring light brands, Godox appeared in one of the five answers and Amaran in none.

Among ring light brands worldwide in September 2026

Who do people search for more?

Amaran, about 8% more searches than Godox

Amaran 143K searchesGodox 132K searches

Who does AI mention more?

Godox, mentioned in 1 of 5 answers, Amaran in 0

Godox in 1 of 5Amaran in 0 of 5

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Top ring light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Godox was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Amaran did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neewer1st
  2. Lume Cube2nd
  3. UBeesize3rd
  4. Elgato4th
  5. Godox5th
  6. Amaran–
  7. Aputure–
  8. DigiPower–
  9. Sensyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lume Cube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UBeesize2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amaran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigiPower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sensyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ring light brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amaran or Godox more popular in search?

This chart shows how often people search Google for Amaran and Godox by name. Each line represents a brand's share of searches for all nine ring light brands we track, month by month, from English-language searches worldwide.

Amaran and Godox among ring light brands worldwide, by month

Share of searches by month for Amaran, Godox. The figures are in the table below the chart.

View monthly share of searches table
MonthAmaranGodoxNeewerAputureLume CubeElgatoDigiPowerUBeesizeSensyne
Oct 202542.1%25.6%18.1%8.6%2.3%1.8%0.75%0.58%0.26%
Nov 202547%23.3%16.9%7.8%2.1%1.5%0.69%0.44%0.24%
Dec 202548.8%24.4%14.9%6.7%2.2%1.4%0.64%0.69%0.3%
Jan 202642%25.5%18.8%8.2%2.3%1.7%0.7%0.58%0.26%
Feb 202638.5%28.5%20.2%7.8%2.2%1.5%0.64%0.53%0.22%
Mar 202637.3%27.3%22.2%7.5%2.5%1.6%0.89%0.51%0.21%
Apr 202641.1%25.5%19.9%8.3%2.3%1.4%0.82%0.56%0.23%
May 202641.3%25.6%20.6%6.8%2.3%1.3%1.3%0.57%0.24%
Jun 202642.7%26.8%18.5%7.1%1.9%1.3%0.89%0.59%0.22%
Jul 202649.3%25.6%14.8%5.8%1.9%1.2%0.82%0.45%0.21%
Aug 202640.5%31%17.5%5.8%2.3%1.2%0.82%0.56%0.23%
Sep 202635.6%32.9%19.1%7.2%2%1.5%0.9%0.6%0.22%

How has the Amaran and Godox comparison changed over the last 12 months?

3 findings
  • Amaran was ahead of Godox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Amaran’s share of searches among ring light brands worldwide moved from 42.1% to 35.6%, and its estimated monthly branded searches moved from 211K to 143K.
  • Across the 12 months ending September 2026, Godox’s share of searches among ring light brands worldwide moved from 25.6% to 32.9%, and its estimated monthly branded searches moved from 128K to 132K.

How did search popularity change for ring light brands worldwide in September 2026?

2 changes
  1. In September 2026, Godox gained share of searches among ring light brands worldwide, from 31% to 32.9%.

  2. In September 2026, Amaran lost share of searches among ring light brands worldwide, from 40.5% to 35.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amaran’s and Godox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amaran

2 branded search terms

  • amaran
  • amaran light

Godox

2 branded search terms

  • godox
  • godox light

How the Brand Demand Index is measured

Other head-to-heads among ring light brands

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