Brandwave

Aputure vs Godox:Which is searched more?

In August 2026, Godox had more branded searches than Aputure among ring light brands worldwide. Godox was estimated to have 22.2K branded searches compared to Aputure’s 6.6K, and held a 52% Share of Search versus Aputure’s 15.5%. These are worldwide searches for English-language branded terms.

Share of Search among ring light brands worldwide in August 2026Which is more popular in search, Aputure or Godox?
Aputure15.5%6.6K searches
vs
Godox52%22.2K searches

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Which is more popular in search, Aputure or Godox?

Compare the ring light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aputure and Godox among ring light brands worldwide, by month

Share of Search by month for Godox, Aputure. The figures are in the table below the chart.

View monthly share of search table
MonthGodoxAputure
Oct 202542.1%23%
Nov 202540.5%22.2%
Dec 202541.2%18.4%
Jan 202642%18.8%
Feb 202642.9%19.2%
Mar 202642.8%19.2%
Apr 202642.8%19.2%
May 202643%15.7%
Jun 202647.5%17.3%
Jul 202647.7%17.4%
Aug 202652%15.5%
Sep 2026——

How has the Aputure and Godox comparison changed over the last 12 months?

  • Godox was ahead of Aputure in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Aputure’s estimated Share of Search among ring light brands worldwide moved from 23% to 15.5%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 11 months ending August 2026, Godox’s estimated Share of Search among ring light brands worldwide moved from 42.1% to 52%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

How did search popularity change for ring light brands worldwide in August 2026?

  1. In August 2026, Godox gained estimated Share of Search among ring light brands worldwide, from 47.7% to 52%.

  2. In August 2026, Aputure lost estimated Share of Search among ring light brands worldwide, from 17.4% to 15.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Aputure’s and Godox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aputure

1 branded search term

  • aputure light

Godox

1 branded search term

  • godox light

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.