Brandwave

DigiPower vs Elgato:Which is more popular?

In September 2026, Elgato had more branded searches than DigiPower among ring light brands worldwide. Elgato had about 6,000 branded searches, while DigiPower had 3,620. Elgato made up 1.5% of all ring light brand searches we track, and DigiPower accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about ring light brands, Elgato appeared in one of the five answers and DigiPower in none.

Among ring light brands worldwide in September 2026

Who do people search for more?

Elgato, about 66% more searches than DigiPower

Elgato 6K searchesDigiPower 3.6K searches

Who does AI mention more?

Elgato, mentioned in 1 of 5 answers, DigiPower in 0

Elgato in 1 of 5DigiPower in 0 of 5

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Top ring light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elgato was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DigiPower did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Neewer1st
  2. Lume Cube2nd
  3. UBeesize3rd
  4. Elgato4th
  5. Godox5th
  6. Amaran–
  7. Aputure–
  8. DigiPower–
  9. Sensyne–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Neewer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lume Cube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UBeesize2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Godox1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elgato1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amaran0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aputure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DigiPower0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sensyne0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ring light brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DigiPower or Elgato more popular in search?

This chart shows how often people search Google for DigiPower and Elgato by name. Each line represents a brand's share of searches for all nine ring light brands we track, month by month, from English-language searches worldwide.

DigiPower and Elgato among ring light brands worldwide, by month

Share of searches by month for Elgato, DigiPower. The figures are in the table below the chart.

View monthly share of searches table
MonthAmaranGodoxNeewerAputureLume CubeElgatoDigiPowerUBeesizeSensyne
Oct 202542.1%25.6%18.1%8.6%2.3%1.8%0.75%0.58%0.26%
Nov 202547%23.3%16.9%7.8%2.1%1.5%0.69%0.44%0.24%
Dec 202548.8%24.4%14.9%6.7%2.2%1.4%0.64%0.69%0.3%
Jan 202642%25.5%18.8%8.2%2.3%1.7%0.7%0.58%0.26%
Feb 202638.5%28.5%20.2%7.8%2.2%1.5%0.64%0.53%0.22%
Mar 202637.3%27.3%22.2%7.5%2.5%1.6%0.89%0.51%0.21%
Apr 202641.1%25.5%19.9%8.3%2.3%1.4%0.82%0.56%0.23%
May 202641.3%25.6%20.6%6.8%2.3%1.3%1.3%0.57%0.24%
Jun 202642.7%26.8%18.5%7.1%1.9%1.3%0.89%0.59%0.22%
Jul 202649.3%25.6%14.8%5.8%1.9%1.2%0.82%0.45%0.21%
Aug 202640.5%31%17.5%5.8%2.3%1.2%0.82%0.56%0.23%
Sep 202635.6%32.9%19.1%7.2%2%1.5%0.9%0.6%0.22%

How has the DigiPower and Elgato comparison changed over the last 12 months?

3 findings
  • Elgato was ahead of DigiPower in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DigiPower’s share of searches among ring light brands worldwide moved from 0.75% to 0.9%, and its estimated monthly branded searches moved from 3.8K to 3.6K.
  • Across the 12 months ending September 2026, Elgato’s share of searches among ring light brands worldwide moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 9K to 6K.

How did search popularity change for ring light brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Elgato worldwide fell 33.3% over 12 measured months, from 9K to 6K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using DigiPower’s and Elgato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DigiPower

2 branded search terms

  • digi power
  • digipower

Elgato

2 branded search terms

  • elgato game capture
  • elgato ring light

How the Brand Demand Index is measured

Other head-to-heads among ring light brands

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