Aroma vs Russell Hobbs:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than Aroma among rice cooker brands worldwide. Russell Hobbs had about 138,000 branded searches, while Aroma had 49,500. Russell Hobbs made up 27.5% of all rice cooker brand searches we track, and Aroma accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about rice cooker brands, Aroma appeared in all five answers and Russell Hobbs in none.
Who do people search for more?
Russell Hobbs, about 3 searches for every 1 for Aroma
Who does AI mention more?
Aroma, mentioned in every answer we collected
Who does AI recommend more?
Aroma, the only one of the two named
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Top rice cooker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aroma appeared in all five answers. Russell Hobbs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zojirushi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Aroma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuckoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tiger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rice cooker brands
5 answers
Asked ChatGPT
“Which rice cooker brand should I buy?”
Asked ChatGPT
“What are the best rice cooker brands?”
Asked ChatGPT
“What's the best rice cooker brand for easy rice cooking?”
Searched Google, AI Overview
“best rice cooker”
Searched Google, AI Overview
“electric rice cooker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aroma or Russell Hobbs more popular in search?
This chart shows how often people search Google for Aroma and Russell Hobbs by name. Each line represents a brand's share of searches for all six rice cooker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Russell Hobbs, Aroma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zojirushi | Russell Hobbs | Cuckoo | Aroma | Tiger | Philips |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 33.7% | 10.5% | 8.6% | 7.3% | 1.7% |
| Nov 2025 | 41.4% | 33.4% | 10.2% | 6.8% | 6.8% | 1.4% |
| Dec 2025 | 48.3% | 27.8% | 8.7% | 7.1% | 7% | 1.2% |
| Jan 2026 | 49.4% | 24.4% | 8.9% | 8.9% | 7% | 1.5% |
| Feb 2026 | 45.2% | 26% | 8.1% | 12.2% | 6.8% | 1.6% |
| Mar 2026 | 47.6% | 25.3% | 9.3% | 9.3% | 6.6% | 1.9% |
| Apr 2026 | 47.7% | 24% | 10.5% | 8.6% | 7.5% | 1.7% |
| May 2026 | 44.4% | 22.3% | 9.8% | 14.6% | 7.3% | 1.6% |
| Jun 2026 | 37.8% | 23.8% | 10.4% | 18.9% | 7.4% | 1.7% |
| Jul 2026 | 41% | 25.3% | 11.3% | 11.3% | 9.4% | 1.8% |
| Aug 2026 | 43.4% | 22.3% | 9.7% | 14.6% | 8.1% | 1.9% |
| Sep 2026 | 39.8% | 27.5% | 12% | 9.8% | 8.9% | 2% |
How has the Aroma and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Aroma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aroma’s share of searches among rice cooker brands worldwide moved from 8.6% to 9.8%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among rice cooker brands worldwide moved from 33.7% to 27.5%, and its estimated monthly branded searches moved from 194K to 138K.
How did search popularity change for rice cooker brands worldwide in September 2026?
3 changes
In September 2026, Cuckoo overtook Aroma to rank 3rd among rice cooker brands worldwide, with 12% of the searches.
In September 2026, Russell Hobbs gained share of searches among rice cooker brands worldwide, from 22.3% to 27.5%.
In September 2026, Aroma lost share of searches among rice cooker brands worldwide, from 14.6% to 9.8%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Aroma’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aroma
1 branded search term
- aroma rice cooker
Russell Hobbs
4 branded search terms
- russell hobbs
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
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