Brandwave

How popular isAroma?

In September 2026, people searched for Aroma by name about 49,500 times worldwide, about the same as the previous year. These searches made up 9.8% of all global rice cooker brand searches, placing Aroma fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about rice cooker brands, Aroma appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Aroma is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. ZojirushiShare of searches 39.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Russell HobbsShare of searches 27.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. CuckooShare of searches 12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. AromaShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. TigerShare of searches 8.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top rice cooker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Aroma appeared in all five answers. Aroma is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zojirushi1st
  2. Aroma2nd
  3. Tiger3rd
  4. Cuckoo4th
  5. Russell Hobbs–
  6. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zojirushi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aroma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cuckoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tiger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rice cooker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rice cooker brands compete with Aroma?

Aroma against rice cooker brands worldwide, by month

Share of searches by month for Zojirushi, Russell Hobbs, Cuckoo, Aroma, Tiger. The figures are in the table below the chart.

View monthly share of searches table
MonthZojirushiRussell HobbsCuckooAromaTigerPhilips
Oct 202538.2%33.7%10.5%8.6%7.3%1.7%
Nov 202541.4%33.4%10.2%6.8%6.8%1.4%
Dec 202548.3%27.8%8.7%7.1%7%1.2%
Jan 202649.4%24.4%8.9%8.9%7%1.5%
Feb 202645.2%26%8.1%12.2%6.8%1.6%
Mar 202647.6%25.3%9.3%9.3%6.6%1.9%
Apr 202647.7%24%10.5%8.6%7.5%1.7%
May 202644.4%22.3%9.8%14.6%7.3%1.6%
Jun 202637.8%23.8%10.4%18.9%7.4%1.7%
Jul 202641%25.3%11.3%11.3%9.4%1.8%
Aug 202643.4%22.3%9.7%14.6%8.1%1.9%
Sep 202639.8%27.5%12%9.8%8.9%2%

  1. 1.Zojirushi

    39.8%

    Held 1st. 201K estimated branded searches, -25.7% vs prior month. Share -3.6 points.

  2. 2.Russell Hobbs

    27.5%

    Held 2nd. 138K estimated branded searches, 0% vs prior month. Share +5.2 points.

  3. 3.Cuckoo

    12%

    Moved from 4th to 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.Aroma

    9.8%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -45.3% vs prior month. Share -4.7 points.

  5. 5.Tiger

    8.9%

    Held 5th. 44.9K estimated branded searches, -11.1% vs prior month. Share +0.8 points.

  6. 6.Philips

    2%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Aroma and its closest rivals

Every comparison with Aroma

5 comparisons

How has branded search demand for Aroma changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Aroma worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Aroma’s share of searches among rice cooker brands worldwide increased from 8.6% to 9.8%.
  • Across the 12 months ending September 2026, Aroma’s share of searches among rice cooker brands worldwide peaked at 18.9% in June 2026 and was lowest at 6.8% in November 2025.

How did search popularity change for rice cooker brands worldwide in September 2026?

5 changes

  1. In September 2026, Cuckoo overtook Aroma to rank 3rd among rice cooker brands worldwide, with 12% of the searches.

  2. In September 2026, Russell Hobbs gained share of searches among rice cooker brands worldwide, from 22.3% to 27.5%.

  3. In September 2026, Tiger gained share of searches among rice cooker brands worldwide, from 8.1% to 8.9%.

  4. In September 2026, Aroma lost share of searches among rice cooker brands worldwide, from 14.6% to 9.8%.

  5. In September 2026, Zojirushi lost share of searches among rice cooker brands worldwide, from 43.4% to 39.8%.

How are Aroma’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Aroma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • aroma rice cooker

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How the Brand Demand Index is measured

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