Russell Hobbs vs Zojirushi:Which is more popular?
In September 2026, Zojirushi had more branded searches than Russell Hobbs among rice cooker brands worldwide. Zojirushi had about 201,000 branded searches, while Russell Hobbs had 138,000. Zojirushi made up 39.8% of all rice cooker brand searches we track, and Russell Hobbs accounted for 27.5%. When we asked ChatGPT and Google AI Overviews about rice cooker brands, Zojirushi appeared in all five answers and Russell Hobbs in none.
Who do people search for more?
Zojirushi, about 45% more searches than Russell Hobbs
Who does AI mention more?
Zojirushi, mentioned in every answer we collected
Who does AI recommend more?
Zojirushi, the only one of the two named
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Top rice cooker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zojirushi appeared in all five answers. Russell Hobbs did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zojirushi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Aroma5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cuckoo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tiger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rice cooker brands
5 answers
Asked ChatGPT
“Which rice cooker brand should I buy?”
Asked ChatGPT
“What are the best rice cooker brands?”
Asked ChatGPT
“What's the best rice cooker brand for easy rice cooking?”
Searched Google, AI Overview
“best rice cooker”
Searched Google, AI Overview
“electric rice cooker”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Russell Hobbs or Zojirushi more popular in search?
This chart shows how often people search Google for Russell Hobbs and Zojirushi by name. Each line represents a brand's share of searches for all six rice cooker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Zojirushi, Russell Hobbs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Zojirushi | Russell Hobbs | Cuckoo | Aroma | Tiger | Philips |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 33.7% | 10.5% | 8.6% | 7.3% | 1.7% |
| Nov 2025 | 41.4% | 33.4% | 10.2% | 6.8% | 6.8% | 1.4% |
| Dec 2025 | 48.3% | 27.8% | 8.7% | 7.1% | 7% | 1.2% |
| Jan 2026 | 49.4% | 24.4% | 8.9% | 8.9% | 7% | 1.5% |
| Feb 2026 | 45.2% | 26% | 8.1% | 12.2% | 6.8% | 1.6% |
| Mar 2026 | 47.6% | 25.3% | 9.3% | 9.3% | 6.6% | 1.9% |
| Apr 2026 | 47.7% | 24% | 10.5% | 8.6% | 7.5% | 1.7% |
| May 2026 | 44.4% | 22.3% | 9.8% | 14.6% | 7.3% | 1.6% |
| Jun 2026 | 37.8% | 23.8% | 10.4% | 18.9% | 7.4% | 1.7% |
| Jul 2026 | 41% | 25.3% | 11.3% | 11.3% | 9.4% | 1.8% |
| Aug 2026 | 43.4% | 22.3% | 9.7% | 14.6% | 8.1% | 1.9% |
| Sep 2026 | 39.8% | 27.5% | 12% | 9.8% | 8.9% | 2% |
How has the Russell Hobbs and Zojirushi comparison changed over the last 12 months?
3 findings
- Zojirushi was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among rice cooker brands worldwide moved from 33.7% to 27.5%, and its estimated monthly branded searches moved from 194K to 138K.
- Across the 12 months ending September 2026, Zojirushi’s share of searches among rice cooker brands worldwide moved from 38.2% to 39.8%, and its estimated monthly branded searches moved from 220K to 201K.
How did search popularity change for rice cooker brands worldwide in September 2026?
2 changes
In September 2026, Russell Hobbs gained share of searches among rice cooker brands worldwide, from 22.3% to 27.5%.
In September 2026, Zojirushi lost share of searches among rice cooker brands worldwide, from 43.4% to 39.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Russell Hobbs’ and Zojirushi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Russell Hobbs
4 branded search terms
- russell hobbs
- russell hobbs kettle
- russell hobbs toaster
- russellhobbs
Zojirushi
2 branded search terms
- zojirushi
- zojirushi rice cooker
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