KitchenAid vs Philips:Which is searched more?
In September 2026, KitchenAid had more branded searches than Philips among pasta maker brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Philips’ 970K, and held a 31.8% Share of Search versus Philips’ 24.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Philips?
Compare the pasta maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Philips | Kenwood | Cuisinart |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 24.4% | 21.3% | 11.5% | 5.3% |
| Nov 2025 | 44.5% | 20.7% | 18.1% | 10.2% | 6.5% |
| Dec 2025 | 44.7% | 20.3% | 19.6% | 8.7% | 6.7% |
| Jan 2026 | 35.5% | 27.3% | 20.3% | 9.3% | 7.6% |
| Feb 2026 | 34.6% | 26.6% | 22.1% | 11.1% | 5.5% |
| Mar 2026 | 34.5% | 25.5% | 20.4% | 12.9% | 6.6% |
| Apr 2026 | 36.6% | 24% | 22.2% | 11.9% | 5.3% |
| May 2026 | 33.8% | 25.3% | 22.6% | 11.9% | 6.4% |
| Jun 2026 | 33.5% | 24.3% | 24.9% | 11.3% | 6% |
| Jul 2026 | 31.8% | 25.7% | 25.9% | 10.2% | 6.4% |
| Aug 2026 | 30.9% | 26.2% | 26.5% | 10% | 6.4% |
| Sep 2026 | 31.8% | 28.9% | 24.2% | 9.8% | 5.3% |
How has the KitchenAid and Philips comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among pasta maker brands worldwide moved from 37.6% to 31.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among pasta maker brands worldwide moved from 21.3% to 24.2%, and its estimated monthly branded searches moved from 1M to 970K.
How did search popularity change for pasta maker brands worldwide in September 2026?
3 changes
In September 2026, Smeg overtook Philips to rank 2nd among pasta maker brands worldwide, with 28.9% estimated Share of Search.
In September 2026, KitchenAid gained estimated Share of Search among pasta maker brands worldwide, from 30.9% to 31.8%.
In September 2026, Philips lost estimated Share of Search among pasta maker brands worldwide, from 26.5% to 24.2%.
Other head-to-heads among pasta maker brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Philips
5 branded search terms
- air fryer philips
- philips air fryer
- philips airfryer
- philips oneblade
- philips shaver
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.