Kenwood vs KitchenAid:Which is searched more?
In September 2026, KitchenAid had more branded searches than Kenwood among pasta maker brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Kenwood’s 394K, and held a 30% Share of Search versus Kenwood’s 9.3%. These are worldwide searches for English-language branded terms.
Follow Kenwood vs KitchenAid and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kenwood or KitchenAid?
Compare the pasta maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Kenwood. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Philips | Smeg | Kenwood | Cuisinart |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 25.2% | 23.1% | 10.9% | 5% |
| Nov 2025 | 42.7% | 21.3% | 19.9% | 9.8% | 6.2% |
| Dec 2025 | 43.1% | 22.4% | 19.6% | 8.4% | 6.5% |
| Jan 2026 | 33.9% | 24% | 26% | 8.9% | 7.2% |
| Feb 2026 | 33.1% | 25.7% | 25.4% | 10.6% | 5.3% |
| Mar 2026 | 32.9% | 24.2% | 24.3% | 12.3% | 6.3% |
| Apr 2026 | 34.9% | 25.8% | 22.9% | 11.3% | 5% |
| May 2026 | 32.1% | 26.6% | 24% | 11.3% | 6.1% |
| Jun 2026 | 31.7% | 28.9% | 23% | 10.7% | 5.7% |
| Jul 2026 | 30.2% | 29.7% | 24.4% | 9.7% | 6% |
| Aug 2026 | 29.2% | 30.6% | 24.7% | 9.4% | 6.1% |
| Sep 2026 | 30% | 28.4% | 27.3% | 9.3% | 5% |
How has the Kenwood and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Kenwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among pasta maker brands worldwide moved from 10.9% to 9.3%, and its estimated monthly branded searches moved from 557K to 394K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among pasta maker brands worldwide moved from 35.7% to 30%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
How did search popularity change for pasta maker brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid overtook Philips to become the leader among pasta maker brands worldwide, with 30% estimated Share of Search.
Kenwood’s estimated Share of Search among pasta maker brands worldwide has lost ground for 3 months in a row, from 10.7% to 9.3% in September 2026.
Other head-to-heads among pasta maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kenwood
4 branded search terms
- kenwood
- kenwood foodprocessor
- kenwood mixer
- kenwood truck
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.