Philips vs Smeg:Which is searched more?
In September 2026, Smeg had more branded searches than Philips among pasta maker brands worldwide. Smeg was estimated to have 958K branded searches compared to Philips’ 590, and held a 33.9% Share of Search versus Philips’ 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips or Smeg?
Compare the pasta maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Smeg, Philips. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Smeg | Kenwood | Cuisinart | Philips |
|---|---|---|---|---|---|
| Oct 2025 | 51% | 26.7% | 15.5% | 6.7% | 0.02% |
| Nov 2025 | 56.8% | 22.3% | 13% | 7.9% | 0.02% |
| Dec 2025 | 58.2% | 22.5% | 11.3% | 8% | 0.02% |
| Jan 2026 | 47.8% | 30.7% | 12.6% | 8.9% | 0.02% |
| Feb 2026 | 47.4% | 30.4% | 15.2% | 7% | 0.03% |
| Mar 2026 | 46% | 28.4% | 17.2% | 8.4% | 0.02% |
| Apr 2026 | 50.2% | 26.7% | 16.3% | 6.8% | 0.02% |
| May 2026 | 46.8% | 28.3% | 16.5% | 8.5% | 0.02% |
| Jun 2026 | 48.2% | 27.3% | 16.3% | 8.2% | 0.02% |
| Jul 2026 | 46.5% | 29.7% | 14.9% | 8.9% | 0.01% |
| Aug 2026 | 45.8% | 30.3% | 14.8% | 9.1% | 0.02% |
| Sep 2026 | 45.1% | 33.9% | 14% | 7% | 0.02% |
How has the Philips and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips’ estimated Share of Search among pasta maker brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among pasta maker brands worldwide moved from 26.7% to 33.9%, and its estimated monthly branded searches held steady at 958K.
How did search popularity change for pasta maker brands worldwide in September 2026?
1 change
In September 2026, Smeg gained estimated Share of Search among pasta maker brands worldwide, from 30.3% to 33.9%.
Other head-to-heads among pasta maker brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips’ and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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