Brandwave

Cuisinart vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than Cuisinart among pasta maker brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Cuisinart’s 213K, and held a 31.8% Share of Search versus Cuisinart’s 5.3%. These are worldwide searches for English-language branded terms.

Share of Search among pasta maker brands worldwide in September 2026Which is more popular in search, Cuisinart or KitchenAid?
Cuisinart5.3%213K searches
vs
KitchenAid31.8%1.3M searches

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Which is more popular in search, Cuisinart or KitchenAid?

Compare the pasta maker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cuisinart and KitchenAid among pasta maker brands worldwide, by month

Share of Search by month for KitchenAid, Cuisinart. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidSmegPhilipsKenwoodCuisinart
Oct 202537.6%24.4%21.3%11.5%5.3%
Nov 202544.5%20.7%18.1%10.2%6.5%
Dec 202544.7%20.3%19.6%8.7%6.7%
Jan 202635.5%27.3%20.3%9.3%7.6%
Feb 202634.6%26.6%22.1%11.1%5.5%
Mar 202634.5%25.5%20.4%12.9%6.6%
Apr 202636.6%24%22.2%11.9%5.3%
May 202633.8%25.3%22.6%11.9%6.4%
Jun 202633.5%24.3%24.9%11.3%6%
Jul 202631.8%25.7%25.9%10.2%6.4%
Aug 202630.9%26.2%26.5%10%6.4%
Sep 202631.8%28.9%24.2%9.8%5.3%

How has the Cuisinart and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of Cuisinart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among pasta maker brands worldwide held steady at 5.3%, and its estimated monthly branded searches moved from 256K to 213K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among pasta maker brands worldwide moved from 37.6% to 31.8%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for pasta maker brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among pasta maker brands worldwide, from 30.9% to 31.8%.

  2. In September 2026, Cuisinart lost estimated Share of Search among pasta maker brands worldwide, from 6.4% to 5.3%.

Other head-to-heads among pasta maker brands

How each brand is measured

Brandwave collects information about searches that people make online using Cuisinart’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cuisinart

3 branded search terms

  • cuisinart
  • cuisinart bread maker
  • cuisinart food processor

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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