Brandwave

Cetaphil vs Olay:Which is more popular?

In September 2026, Cetaphil had more branded searches than Olay among night cream brands worldwide. Cetaphil had about 1 million branded searches, while Olay had 27,100. Cetaphil made up 29.6% of all night cream brand searches we track, and Olay accounted for 0.8%. When we asked ChatGPT and Google AI Overviews about night cream brands, Olay appeared in two of the five answers and Cetaphil in none.

Among night cream brands worldwide in September 2026

Who do people search for more?

Cetaphil, about 37 searches for every 1 for Olay

Cetaphil 1M searchesOlay 27.1K searches

Who does AI mention more?

Olay, mentioned in 2 of 5 answers, Cetaphil in 0

Olay in 2 of 5Cetaphil in 0 of 5

Who does AI recommend more?

Olay, the only one of the two named

Olay first in 2Cetaphil never named

Follow Cetaphil vs Olay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cetaphil did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Olay2nd
  3. Estée Lauder3rd
  4. RoC3rd
  5. Cetaphil–
  6. L'Oréal Paris–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Olay2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RoC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

  • Asked ChatGPT

    “Which night cream brand should I buy?”

    1. 1CeraVe

  • Asked ChatGPT

    “What are the best night cream brands?”

    1. 1CeraVe
    2. 2Olay
    3. 3Estée Lauder

  • Asked ChatGPT

    “What's the best night cream brand for dry skin?”

    1. 1CeraVe

  • Searched Google, AI Overview

    “best night cream”

    1. 1CeraVe
    2. 2Olay
    3. 3RoC

  • Searched Google, AI Overview

    “night cream for dry skin”

    1. 1CeraVe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Cetaphil or Olay more popular in search?

This chart shows how often people search Google for Cetaphil and Olay by name. Each line represents a brand's share of searches for all six night cream brands we track, month by month, from English-language searches worldwide.

Cetaphil and Olay among night cream brands worldwide, by month

Share of searches by month for Cetaphil, Olay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayL'Oréal ParisRoC
Oct 202544.7%24.4%29.8%0.54%0.3%0.3%
Nov 202537.1%24.8%37.1%0.45%0.3%0.25%
Dec 202541.8%22.8%34.3%0.51%0.28%0.28%
Jan 202644.6%29.7%24.4%0.54%0.29%0.44%
Feb 202647.1%25.8%25.8%0.57%0.31%0.47%
Mar 202642.1%28.1%28.1%0.51%0.28%0.93%
Apr 202644.4%29.6%24.3%0.54%0.29%0.8%
May 202647%25.7%25.7%0.57%0.31%0.7%
Jun 202649.1%26.8%22.1%0.6%0.32%1.1%
Jul 202648.7%26.6%21.9%0.59%0.32%2%
Aug 202649.2%26.9%22.1%0.6%0.4%0.89%
Sep 202644.4%29.6%24.4%0.8%0.44%0.44%

How has the Cetaphil and Olay comparison changed over the last 12 months?

3 findings
  • Cetaphil was ahead of Olay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cetaphil’s share of searches among night cream brands worldwide moved from 24.4% to 29.6%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Olay’s share of searches among night cream brands worldwide moved from 0.54% to 0.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for night cream brands worldwide in September 2026?

2 changes

  1. In September 2026, Cetaphil gained share of searches among night cream brands worldwide, from 26.9% to 29.6%.

  2. In September 2026, Olay rose from 5th to 4th among night cream brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cetaphil’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cetaphil

1 branded search term

  • cetaphil

Olay

1 branded search term

  • olay night cream

How the Brand Demand Index is measured

Other head-to-heads among night cream brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free