Instant vs Philips:Which is more popular?
In September 2026, Instant had more branded searches than Philips among multi cooker brands worldwide. Instant had about 550,000 branded searches, while Philips had 5,400. Instant made up 47.6% of all multi cooker brand searches we track, and Philips accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about multi cooker brands, Instant appeared in three of the four answers and Philips in none.
Who do people search for more?
Instant, about 102 searches for every 1 for Philips
Who does AI mention more?
Instant, mentioned in 3 of 4 answers, Philips in 0
Who does AI recommend more?
Instant, the only one of the two named
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Top multi cooker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Instant was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Philips did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about multi cooker brands
4 answers
Asked ChatGPT
“Which multi cooker brand should I buy?”
Asked ChatGPT
“What are the best multi cooker brands?”
Asked ChatGPT
“What's the best multi cooker brand for everyday family meals?”
Searched Google, AI Overview
“easy family dinners”
Searched Google, AI Overview
“pressure cooker air fryer”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Instant or Philips more popular in search?
This chart shows how often people search Google for Instant and Philips by name. Each line represents a brand's share of searches for all four multi cooker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Instant, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Crockpot | Instant | Ninja | Philips |
|---|---|---|---|---|
| Oct 2025 | 48.9% | 48.9% | 1.6% | 0.59% |
| Nov 2025 | 43.8% | 53.5% | 2.2% | 0.53% |
| Dec 2025 | 48.8% | 48.8% | 2% | 0.48% |
| Jan 2026 | 43.9% | 53.8% | 1.8% | 0.53% |
| Feb 2026 | 43.9% | 53.7% | 1.8% | 0.64% |
| Mar 2026 | 39.2% | 58.6% | 1.6% | 0.58% |
| Apr 2026 | 39% | 58.4% | 1.9% | 0.7% |
| May 2026 | 39% | 58.4% | 1.9% | 0.7% |
| Jun 2026 | 34.3% | 62.8% | 2.1% | 0.75% |
| Jul 2026 | 39% | 58.4% | 1.9% | 0.7% |
| Aug 2026 | 39.1% | 58.4% | 1.9% | 0.57% |
| Sep 2026 | 47.6% | 47.6% | 4.3% | 0.47% |
How has the Instant and Philips comparison changed over the last 12 months?
3 findings
- Instant was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instant’s share of searches among multi cooker brands worldwide moved from 48.9% to 47.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Philips’ share of searches among multi cooker brands worldwide moved from 0.59% to 0.47%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
How did search popularity change for multi cooker brands worldwide in September 2026?
3 changes
In September 2026, Crockpot overtook Instant to become the leader among multi cooker brands worldwide, with 47.6% of the searches.
In September 2026, Instant lost share of searches among multi cooker brands worldwide, from 58.4% to 47.6%.
Estimated monthly branded searches for Philips worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Instant’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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