Crockpot vs Ninja:Which is searched more?
In September 2026, Crockpot had more branded searches than Ninja among multi cooker brands worldwide. Crockpot was estimated to have 583K branded searches compared to Ninja’s 49.5K, and held a 91.4% Share of Search versus Ninja’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Crockpot or Ninja?
Compare the multi cooker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crockpot, Ninja. The figures are in the table below the chart.
View monthly share of search table
| Month | Crockpot | Ninja | Philips |
|---|---|---|---|
| Oct 2025 | 96.2% | 2.8% | 1% |
| Nov 2025 | 94.8% | 4.2% | 1% |
| Dec 2025 | 95.8% | 3.4% | 0.83% |
| Jan 2026 | 95.7% | 3.3% | 0.99% |
| Feb 2026 | 95.4% | 3.4% | 1.2% |
| Mar 2026 | 95.4% | 3.4% | 1.2% |
| Apr 2026 | 94.4% | 4.1% | 1.5% |
| May 2026 | 94.2% | 4.2% | 1.6% |
| Jun 2026 | 93.1% | 5% | 1.8% |
| Jul 2026 | 94.2% | 4.2% | 1.6% |
| Aug 2026 | 94.5% | 4.3% | 1.3% |
| Sep 2026 | 91.4% | 7.8% | 0.85% |
How has the Crockpot and Ninja comparison changed over the last 12 months?
3 findings
- Crockpot was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockpot’s estimated Share of Search among multi cooker brands worldwide moved from 96.2% to 91.4%, and its estimated monthly branded searches moved from 624K to 583K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among multi cooker brands worldwide moved from 2.8% to 7.8%, and its estimated monthly branded searches moved from 18.1K to 49.5K.
How did search popularity change for multi cooker brands worldwide in September 2026?
2 changes
In September 2026, Ninja gained estimated Share of Search among multi cooker brands worldwide, from 4.3% to 7.8%.
In September 2026, Crockpot lost estimated Share of Search among multi cooker brands worldwide, from 94.5% to 91.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Crockpot’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.