Bona vs Swiffer:Which is more popular?
In September 2026, Swiffer had more branded searches than Bona among mop brands worldwide. Swiffer had about 246,000 branded searches, while Bona had 20,500. Swiffer made up 24.1% of all mop brand searches we track, and Bona accounted for 2%. When we asked ChatGPT and Google AI Overviews about mop brands, Bona appeared in four of the five answers and Swiffer in none.
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Top mop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bona was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Swiffer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
O-Cedar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
BISSELL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bona4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Swiffer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vileda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Leifheit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beldray0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mop brands
5 answers
Asked ChatGPT
“Which mop brand should I buy?”
Asked ChatGPT
“What are the best mop brands?”
Asked ChatGPT
“What's the best mop brand for floor cleaning?”
Searched Google, AI Overview
“best mop”
Searched Google, AI Overview
“best floor mop”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bona or Swiffer more popular in search?
This chart shows how often people search Google for Bona and Swiffer by name. Each line represents a brand's share of searches for all eight mop brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Swiffer, Bona. The figures are in the table below the chart.
View monthly share of searches table
| Month | BISSELL | Swiffer | Vileda | Leifheit | Bona | O-Cedar | Beldray | Rubbermaid |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 24% | 19.6% | 5.9% | 2% | 2.2% | 1.4% | 0.35% |
| Nov 2025 | 51.1% | 18.3% | 18.3% | 6.7% | 1.9% | 2% | 1.3% | 0.26% |
| Dec 2025 | 43.3% | 22.2% | 22.2% | 6.7% | 2.2% | 2% | 1.1% | 0.32% |
| Jan 2026 | 40.6% | 25.5% | 20.8% | 7.7% | 2.1% | 1.9% | 1% | 0.37% |
| Feb 2026 | 44.3% | 21.7% | 21.7% | 6.5% | 2.2% | 2% | 1.3% | 0.39% |
| Mar 2026 | 45.5% | 20% | 20% | 9% | 2% | 1.8% | 1.5% | 0.36% |
| Apr 2026 | 44.4% | 22.8% | 18.7% | 8.4% | 2.3% | 2.1% | 1.1% | 0.33% |
| May 2026 | 41.3% | 24.7% | 20.3% | 7.4% | 2.5% | 2.2% | 1.2% | 0.44% |
| Jun 2026 | 40.2% | 25.3% | 20.7% | 7.6% | 2.6% | 1.9% | 1.2% | 0.45% |
| Jul 2026 | 40.1% | 25.2% | 20.7% | 7.6% | 2.6% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 45.6% | 25.4% | 17% | 6.2% | 2.2% | 1.9% | 1.2% | 0.37% |
| Sep 2026 | 44.9% | 24.1% | 19.7% | 5.9% | 2% | 1.8% | 1.2% | 0.35% |
How has the Bona and Swiffer comparison changed over the last 12 months?
3 findings
- Swiffer was ahead of Bona in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bona’s share of searches among mop brands worldwide held steady at 2%, and its estimated monthly branded searches held steady at 20.5K.
- Across the 12 months ending September 2026, Swiffer’s share of searches among mop brands worldwide moved from 24% to 24.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for mop brands worldwide in September 2026?
2 changes
In September 2026, Swiffer lost share of searches among mop brands worldwide, from 25.4% to 24.1%.
Bona’s share of searches among mop brands worldwide has lost ground for 3 months in a row, from 2.6% to 2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bona’s and Swiffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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