BISSELL vs Swiffer:Which is searched more?
In September 2026, BISSELL had more branded searches than Swiffer among mop brands worldwide. BISSELL had about 459,000 branded searches, while Swiffer had 246,000. BISSELL made up 44.9% of all mop brand searches we track, and Swiffer accounted for 24.1%. These are worldwide searches for English-language branded terms.
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Is BISSELL or Swiffer more popular in search?
Compare the mop brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for BISSELL, Swiffer. The figures are in the table below the chart.
View monthly share of searches table
| Month | BISSELL | Swiffer | Vileda | Leifheit | Bona | O-Cedar | Beldray | Rubbermaid |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 24% | 19.6% | 5.9% | 2% | 2.2% | 1.4% | 0.35% |
| Nov 2025 | 51.1% | 18.3% | 18.3% | 6.7% | 1.9% | 2% | 1.3% | 0.26% |
| Dec 2025 | 43.3% | 22.2% | 22.2% | 6.7% | 2.2% | 2% | 1.1% | 0.32% |
| Jan 2026 | 40.6% | 25.5% | 20.8% | 7.7% | 2.1% | 1.9% | 1% | 0.37% |
| Feb 2026 | 44.3% | 21.7% | 21.7% | 6.5% | 2.2% | 2% | 1.3% | 0.39% |
| Mar 2026 | 45.5% | 20% | 20% | 9% | 2% | 1.8% | 1.5% | 0.36% |
| Apr 2026 | 44.4% | 22.8% | 18.7% | 8.4% | 2.3% | 2.1% | 1.1% | 0.33% |
| May 2026 | 41.3% | 24.7% | 20.3% | 7.4% | 2.5% | 2.2% | 1.2% | 0.44% |
| Jun 2026 | 40.2% | 25.3% | 20.7% | 7.6% | 2.6% | 1.9% | 1.2% | 0.45% |
| Jul 2026 | 40.1% | 25.2% | 20.7% | 7.6% | 2.6% | 2.3% | 1.2% | 0.45% |
| Aug 2026 | 45.6% | 25.4% | 17% | 6.2% | 2.2% | 1.9% | 1.2% | 0.37% |
| Sep 2026 | 44.9% | 24.1% | 19.7% | 5.9% | 2% | 1.8% | 1.2% | 0.35% |
How has the BISSELL and Swiffer comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Swiffer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among mop brands worldwide moved from 44.6% to 44.9%, and its estimated monthly branded searches held steady at 459K.
- Across the 12 months ending September 2026, Swiffer’s share of searches among mop brands worldwide moved from 24% to 24.1%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for mop brands worldwide in September 2026?
2 changes
In September 2026, Swiffer lost share of searches among mop brands worldwide, from 25.4% to 24.1%.
In September 2026, BISSELL lost share of searches among mop brands worldwide, from 45.6% to 44.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BISSELL’s and Swiffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among mop brands
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