Brandwave

ARRIS SURFboard vs TP-Link:Which is more popular?

In September 2026, TP-Link had more branded searches than ARRIS SURFboard among modem router brands worldwide. TP-Link had about 33,100 branded searches, while ARRIS SURFboard had 17,500. TP-Link made up 1.6% of all modem router brand searches we track, and ARRIS SURFboard accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about modem router brands, TP-Link appeared in all four answers and ARRIS SURFboard in three. TP-Link was mentioned before ARRIS SURFboard in two out of three answers.

Among modem router brands worldwide in September 2026

Who do people search for more?

TP-Link, about 89% more searches than ARRIS SURFboard

TP-Link 33.1K searchesARRIS SURFboard 17.5K searches

Who does AI mention more?

TP-Link, mentioned in every answer we collected

TP-Link in 4 of 4ARRIS SURFboard in 3 of 4

Who does AI recommend more?

TP-Link, named ahead of ARRIS SURFboard in 2 of 3 answers

TP-Link first in 2ARRIS SURFboard first in 1

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Top modem router brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TP-Link appeared in all four answers. ARRIS SURFboard was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. TP-Link was listed before ARRIS SURFboard in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ASUS1st
  2. TP-Link2nd
  3. NETGEAR3rd
  4. ARRIS SURFboard4th
  5. Motorola5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NETGEAR4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • TP-Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ASUS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ARRIS SURFboard3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Motorola3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about modem router brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ARRIS SURFboard or TP-Link more popular in search?

This chart shows how often people search Google for ARRIS SURFboard and TP-Link by name. Each line represents a brand's share of searches for all five modem router brands we track, month by month, from English-language searches worldwide.

ARRIS SURFboard and TP-Link among modem router brands worldwide, by month

Share of searches by month for TP-Link, ARRIS SURFboard. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSNETGEARTP-LinkARRIS SURFboardMotorola
Oct 202588.8%8%2%1.1%0.13%
Nov 202588.8%8%2%1.1%0.12%
Dec 202588.7%8%2%1.2%0.12%
Jan 202688.8%8%2%1.1%0.12%
Feb 202690.3%6.7%2%0.97%0.1%
Mar 202688.9%8%2%0.97%0.12%
Apr 202688.4%8%2.4%1.2%0.13%
May 202688.8%8%2%1.2%0.12%
Jun 202690.6%6.7%1.6%0.99%0.11%
Jul 202688.3%7.9%2.4%1.2%0.13%
Aug 202690.3%6.7%2%0.97%0.11%
Sep 202690.7%6.7%1.6%0.87%0.1%

How has the ARRIS SURFboard and TP-Link comparison changed over the last 12 months?

3 findings
  • TP-Link was ahead of ARRIS SURFboard in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ARRIS SURFboard’s share of searches among modem router brands worldwide moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 22.7K to 17.5K.
  • Across the 12 months ending September 2026, TP-Link’s share of searches among modem router brands worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 40.5K to 33.1K.

How did search popularity change for modem router brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for ARRIS SURFboard worldwide fell 22.9% over 12 measured months, from 22.7K to 17.5K in September 2026.

  2. Estimated monthly branded searches for TP-Link worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using ARRIS SURFboard’s and TP-Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ARRIS SURFboard

3 branded search terms

  • arris modem
  • arris surfboard
  • surfboard modem

TP-Link

1 branded search term

  • router tp-link

How the Brand Demand Index is measured

Other head-to-heads among modem router brands

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