Brandwave

Brand24 vs Talkwalker:Which is more popular?

In September 2026, Brand24 had more branded searches than Talkwalker among media monitoring and social listening tools worldwide. Brand24 had about 27,100 branded searches, while Talkwalker had 22,200. Brand24 made up 10.8% of all media monitoring and social listening tool searches we track, and Talkwalker accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about media monitoring and social listening tools, Brand24 appeared in all five answers and Talkwalker in two. Brand24 was mentioned before Talkwalker in three out of five answers.

Among media monitoring and social listening tools worldwide in September 2026

Who do people search for more?

Brand24, about 22% more searches than Talkwalker

Brand24 27.1K searchesTalkwalker 22.2K searches

Who does AI mention more?

Brand24, mentioned in every answer we collected

Brand24 in 5 of 5Talkwalker in 2 of 5

Who does AI recommend more?

Brand24, named ahead of Talkwalker in 3 of 5 answers

Brand24 first in 3Talkwalker first in 2

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Top media monitoring and social listening tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brand24 appeared in all five answers. Talkwalker was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brand24 was listed before Talkwalker in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Meltwater1st
  2. Brandwatch2nd
  3. Sprout Social3rd
  4. Brand244th
  5. Talkwalker5th
  6. CisionOne6th
  7. Cision7th
  8. Muck Rack8th
  9. Onclusive–
  10. Agility PR Solutions–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brand245 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brandwatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meltwater4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprout Social3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Talkwalker2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cision2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Muck Rack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CisionOne1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onclusive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agility PR Solutions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about media monitoring and social listening tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Brand24 or Talkwalker more popular in search?

This chart shows how often people search Google for Brand24 and Talkwalker by name. Each line represents a brand's share of searches for all 13 media monitoring and social listening tools we track, month by month, from English-language searches worldwide.

Brand24 and Talkwalker among media monitoring and social listening tools worldwide, by month

Share of searches by month for Brand24, Talkwalker. The figures are in the table below the chart.

View monthly share of searches table
MonthSprout SocialBrandwatchMuck RackBrand24TalkwalkerOnclusiveAgility PR SolutionsPrezlyProwlyCisionCisionOneMeltwaterMention
Oct 202539.4%17.7%11.7%11.7%11.7%2.9%0.98%0.7%1.6%0.79%0.38%0.23%0.11%
Nov 202536.7%20.2%11%13.4%11%2.7%0.92%0.8%1.8%0.74%0.33%0.24%0.13%
Dec 202535.8%19.6%13%13%10.6%3.2%0.91%0.75%1.4%0.87%0.39%0.24%0.13%
Jan 202638.2%17.3%14%11.4%11.4%2.8%1%0.66%1.5%0.76%0.45%0.3%0.17%
Feb 202634.6%19.1%15.3%12.5%10.3%3.1%1.1%0.72%1.4%0.87%0.49%0.37%0.15%
Mar 202635.6%19.7%13%13%10.6%3.3%0.93%0.77%1.4%0.71%0.42%0.33%0.15%
Apr 202634.6%19%15.3%12.5%10.3%3.2%1.2%0.72%1.4%0.84%0.49%0.36%0.18%
May 202636%19.9%13.1%13.1%10.7%2.7%0.98%0.75%1.1%0.73%0.35%0.47%0.15%
Jun 202634.8%19%15.4%12.6%10.3%3.1%1.1%0.73%1.1%0.82%0.38%0.45%0.12%
Jul 202637.7%16.9%16.7%11.2%9.2%3.4%1.2%0.66%1.2%0.87%0.41%0.36%0.16%
Aug 202638.3%17.2%17%11.4%9.3%2.3%1%0.8%1%0.74%0.42%0.37%0.09%
Sep 202636.4%19.8%16.1%10.8%8.8%3.3%1.1%0.96%0.96%0.84%0.52%0.29%0.1%

How has the Brand24 and Talkwalker comparison changed over the last 12 months?

3 findings

How did search popularity change for media monitoring and social listening tools worldwide in September 2026?

2 changes

  1. In September 2026, Brand24 lost share of searches among media monitoring and social listening tools worldwide, from 11.4% to 10.8%.

  2. Estimated monthly branded searches for Talkwalker worldwide fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brand24’s and Talkwalker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brand24

1 branded search term

  • brand24

Talkwalker

1 branded search term

  • talkwalker

How the Brand Demand Index is measured

Other head-to-heads among media monitoring and social listening tools

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