Aquaphor vs Burt's Bees:Which is more popular?
In September 2026, Aquaphor had more branded searches than Burt's Bees among lip care brands worldwide. Aquaphor had about 823,000 branded searches, while Burt's Bees had 137,000. Aquaphor made up 55.8% of all lip care brand searches we track, and Burt's Bees accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about lip care brands, Aquaphor appeared in four of the five answers and Burt's Bees in none.
Who do people search for more?
Aquaphor, about 6 searches for every 1 for Burt's Bees
Who does AI mention more?
Aquaphor, mentioned in 4 of 5 answers, Burt's Bees in 0
Who does AI recommend more?
Aquaphor, the only one of the two named
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Top lip care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aquaphor was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Burt's Bees did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aquaphor4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
La Roche-Posay3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Summer Fridays2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Burt's Bees0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ChapStick0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blistex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carmex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lanolips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip care brands
5 answers
Asked ChatGPT
“Which lip care brand should I buy?”
Asked ChatGPT
“What are the best lip care brands?”
Asked ChatGPT
“What's the best lip care brand for dry lips?”
Searched Google, AI Overview
“hydrating lip treatment”
Searched Google, AI Overview
“moisturising lip balm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Aquaphor or Burt's Bees more popular in search?
This chart shows how often people search Google for Aquaphor and Burt's Bees by name. Each line represents a brand's share of searches for all nine lip care brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aquaphor, Burt's Bees. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aquaphor | Burt's Bees | ChapStick | Summer Fridays | Blistex | Carmex | Lanolips | La Roche-Posay | CeraVe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 9.8% | 9.7% | 14.4% | 6.4% | 7.9% | 2.9% | 0.47% | 0.26% |
| Nov 2025 | 44.9% | 11.2% | 9% | 16.5% | 6.1% | 7.4% | 4.1% | 0.54% | 0.24% |
| Dec 2025 | 44.8% | 9.1% | 9% | 16.5% | 7.4% | 7.4% | 4.9% | 0.54% | 0.3% |
| Jan 2026 | 49.7% | 8.3% | 10% | 10% | 8.2% | 8.2% | 4.5% | 0.74% | 0.33% |
| Feb 2026 | 50.6% | 8.4% | 10.1% | 10.1% | 6.8% | 8.3% | 4.6% | 0.61% | 0.5% |
| Mar 2026 | 51.5% | 8.5% | 10.3% | 10.3% | 6.9% | 8.4% | 3.1% | 0.62% | 0.34% |
| Apr 2026 | 54.3% | 9% | 8.9% | 8.9% | 7.3% | 7.3% | 3.3% | 0.65% | 0.36% |
| May 2026 | 55.1% | 9.1% | 9% | 9% | 6.1% | 7.4% | 3.3% | 0.66% | 0.29% |
| Jun 2026 | 59.1% | 6.6% | 9.7% | 7.9% | 6.5% | 6.5% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Aug 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Sep 2026 | 55.8% | 9.3% | 9.2% | 9.2% | 6.1% | 6.1% | 3.4% | 0.67% | 0.37% |
How has the Aquaphor and Burt's Bees comparison changed over the last 12 months?
3 findings
- Aquaphor was ahead of Burt's Bees in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aquaphor’s share of searches among lip care brands worldwide moved from 48.2% to 55.8%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands worldwide moved from 9.8% to 9.3%, and its estimated monthly branded searches moved from 167K to 137K.
How did search popularity change for lip care brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.
In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Aquaphor’s and Burt's Bees’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aquaphor
1 branded search term
- aquaphor
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
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