Burt's Bees vs Summer Fridays:Which is searched more?
In September 2026, Burt's Bees and Summer Fridays were level in searches among lip care brands worldwide, with an estimated 137K versus 135K branded searches, at 9.3% and 9.2% of the total. These are worldwide searches for English-language branded terms.
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Is Burt's Bees or Summer Fridays more popular in search?
Compare the lip balm and lip care brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Burt's Bees, Summer Fridays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aquaphor | Burt's Bees | ChapStick | Summer Fridays | Blistex | Carmex | Lanolips | La Roche-Posay | CeraVe |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 9.8% | 9.7% | 14.4% | 6.4% | 7.9% | 2.9% | 0.47% | 0.26% |
| Nov 2025 | 44.9% | 11.2% | 9% | 16.5% | 6.1% | 7.4% | 4.1% | 0.54% | 0.24% |
| Dec 2025 | 44.8% | 9.1% | 9% | 16.5% | 7.4% | 7.4% | 4.9% | 0.54% | 0.3% |
| Jan 2026 | 49.7% | 8.3% | 10% | 10% | 8.2% | 8.2% | 4.5% | 0.74% | 0.33% |
| Feb 2026 | 50.6% | 8.4% | 10.1% | 10.1% | 6.8% | 8.3% | 4.6% | 0.61% | 0.5% |
| Mar 2026 | 51.5% | 8.5% | 10.3% | 10.3% | 6.9% | 8.4% | 3.1% | 0.62% | 0.34% |
| Apr 2026 | 54.3% | 9% | 8.9% | 8.9% | 7.3% | 7.3% | 3.3% | 0.65% | 0.36% |
| May 2026 | 55.1% | 9.1% | 9% | 9% | 6.1% | 7.4% | 3.3% | 0.66% | 0.29% |
| Jun 2026 | 59.1% | 6.6% | 9.7% | 7.9% | 6.5% | 6.5% | 2.9% | 0.58% | 0.26% |
| Jul 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Aug 2026 | 57.1% | 7.7% | 9.4% | 9.4% | 6.3% | 6.3% | 2.8% | 0.69% | 0.37% |
| Sep 2026 | 55.8% | 9.3% | 9.2% | 9.2% | 6.1% | 6.1% | 3.4% | 0.67% | 0.37% |
How has the Burt's Bees and Summer Fridays comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Burt's Bees took it in April 2026, Summer Fridays took it in June 2026, Burt's Bees took it in September 2026.
- Across the 12 months ending September 2026, Burt's Bees’ share of searches among lip care brands worldwide moved from 9.8% to 9.3%, and its estimated monthly branded searches moved from 167K to 137K.
- Across the 12 months ending September 2026, Summer Fridays’ share of searches among lip care brands worldwide moved from 14.4% to 9.2%, and its estimated monthly branded searches moved from 246K to 135K.
How did search popularity change for lip care brands worldwide in September 2026?
2 changes
In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches.
Estimated monthly branded searches for Summer Fridays worldwide fell 45.1% over 12 measured months, from 246K to 135K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Burt's Bees’ and Summer Fridays’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burt's Bees
2 branded search terms
- burt s bees
- burts bees
Summer Fridays
1 branded search term
- summer fridays lip balm
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