Brandwave

Craftsman vs WORX:Which is more popular?

In September 2026, Craftsman had more branded searches than WORX among lawn edger brands worldwide. Craftsman had about 301,000 branded searches, while WORX had 1,600. Craftsman made up 8% of all lawn edger brand searches we track, and WORX accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about lawn edger brands, WORX appeared in two of the five answers and Craftsman in none.

Among lawn edger brands worldwide in September 2026

Who do people search for more?

Craftsman, about 188 searches for every 1 for WORX

Craftsman 301K searchesWORX 1.6K searches

Who does AI mention more?

WORX, mentioned in 2 of 5 answers, Craftsman in 0

WORX in 2 of 5Craftsman in 0 of 5

Who does AI recommend more?

WORX, the only one of the two named

WORX first in 2Craftsman never named

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Top lawn edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WORX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ECHO1st
  2. Greenworks2nd
  3. Stihl3rd
  4. Ryobi4th
  5. WORX5th
  6. Black+Decker6th
  7. DeWalt7th
  8. Husqvarna–
  9. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ECHO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WORX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lawn edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or WORX more popular in search?

This chart shows how often people search Google for Craftsman and WORX by name. Each line represents a brand's share of searches for all ten lawn edger brands we track, month by month, from English-language searches worldwide.

Craftsman and WORX among lawn edger brands worldwide, by month

Share of searches by month for Craftsman, WORX. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlDeWaltRyobiCraftsmanBlack+DeckerGreenworksECHOWORX
Oct 202531%20.9%17.1%16.3%6.2%6.2%1.9%0.38%0.02%
Nov 202524%19.7%19.7%22%5.9%6.5%1.8%0.43%0.01%
Dec 202521.4%21.4%21.4%19.5%7.8%6.4%1.9%0.26%0.01%
Jan 202626.4%21.7%17.8%18.1%8%5.8%2%0.21%<0.01%
Feb 202627.1%22.3%18.2%15.2%10%5.4%1.6%0.22%<0.01%
Mar 202627.4%22.5%15.1%17.6%10.1%4.9%2%0.27%0.03%
Apr 202632.1%21.4%14.4%16.8%7.9%4.7%2.4%0.32%0.04%
May 202631.3%20.8%14%17.5%7.7%5.6%2.8%0.25%0.06%
Jun 202626.9%22.1%14.9%19.3%8.1%5.4%3%0.27%0.05%
Jul 202626.3%21.7%14.5%18.8%9.7%5.8%2.9%0.32%0.05%
Aug 202625.5%21%17.2%18.2%9.4%5.6%2.8%0.31%0.06%
Sep 202626.4%21.8%17.8%17.4%8%5.8%2.4%0.39%0.04%

How has the Craftsman and WORX comparison changed over the last 12 months?

3 findings
  • Craftsman was ahead of WORX in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among lawn edger brands worldwide moved from 6.2% to 8%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, WORX’s share of searches among lawn edger brands worldwide moved from 0.02% to 0.04%, and its estimated monthly branded searches moved from 880 to 1.6K.

How did search popularity change for lawn edger brands worldwide in September 2026?

2 changes

  1. In September 2026, Craftsman lost share of searches among lawn edger brands worldwide, from 9.4% to 8%.

  2. Estimated monthly branded searches for WORX worldwide rose 81.8% over 12 measured months, from 880 to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Craftsman’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

WORX

1 branded search term

  • worx edger

How the Brand Demand Index is measured

Other head-to-heads among lawn edger brands

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