Wusthof vs ZWILLING:Which is more popular?
In September 2026, Wusthof had more branded searches than ZWILLING among knife set brands worldwide. Wusthof had about 33,100 branded searches, while ZWILLING had 12,800. Wusthof made up 2.3% of all knife set brand searches we track, and ZWILLING accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about knife set brands, Wusthof and ZWILLING each appeared in three of the five answers. Wusthof was mentioned before ZWILLING in every answer.
Who do people search for more?
Wusthof, about 3 searches for every 1 for ZWILLING
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Wusthof, named ahead of ZWILLING in every answer
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Top knife set brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wusthof was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZWILLING was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wusthof was listed before ZWILLING in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wusthof3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Victorinox3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mercer Culinary3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shun2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cuisinart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Made In0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about knife set brands
5 answers
Asked ChatGPT
“Which knife set brand should I buy?”
Asked ChatGPT
“What are the best knife set brands?”
Asked ChatGPT
“What's the best knife set brand for home cooking?”
Searched Google, AI Overview
“best knife set”
Searched Google, AI Overview
“kitchen knife set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Wusthof or ZWILLING more popular in search?
This chart shows how often people search Google for Wusthof and ZWILLING by name. Each line represents a brand's share of searches for all 11 knife set brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wusthof, ZWILLING. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Cuisinart | Made In | Joseph Joseph | Ninja | Wusthof | ZWILLING | Victorinox | Mercer Culinary | GLOBAL | Shun |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 10.6% | 7.1% | 7.1% | 3.2% | 2.6% | 0.57% | 0.66% | 0.15% | 0.05% | 0.13% |
| Nov 2025 | 67.9% | 10.2% | 8.4% | 5.6% | 3.7% | 2.5% | 0.67% | 0.69% | 0.12% | 0.04% | 0.08% |
| Dec 2025 | 68.1% | 10.4% | 7% | 5.7% | 3.8% | 2.6% | 1.3% | 0.74% | 0.19% | 0.06% | 0.19% |
| Jan 2026 | 63.5% | 11.9% | 8% | 8% | 4.4% | 2.4% | 0.76% | 0.69% | 0.21% | 0.05% | 0.14% |
| Feb 2026 | 65.7% | 10.1% | 8.3% | 8.3% | 3.7% | 2.5% | 0.54% | 0.62% | 0.18% | 0.05% | 0.12% |
| Mar 2026 | 64.5% | 12.1% | 8.1% | 8.1% | 3% | 2.4% | 0.53% | 0.61% | 0.17% | 0.05% | 0.4% |
| Apr 2026 | 66.7% | 10.4% | 6.9% | 8.5% | 3.1% | 2.5% | 0.81% | 0.69% | 0.18% | 0.05% | 0.12% |
| May 2026 | 61.3% | 14% | 9.4% | 7.6% | 2.8% | 2.8% | 0.88% | 0.76% | 0.2% | 0.05% | 0.17% |
| Jun 2026 | 62.7% | 11.9% | 9.7% | 7.9% | 2.9% | 2.9% | 0.63% | 0.79% | 0.21% | 0.05% | 0.32% |
| Jul 2026 | 61.2% | 14.1% | 9.5% | 7.7% | 3.5% | 2.3% | 0.63% | 0.82% | 0.2% | 0.05% | 0.05% |
| Aug 2026 | 59% | 13.4% | 9% | 9% | 4.9% | 2.7% | 0.59% | 0.96% | 0.24% | 0.06% | 0.03% |
| Sep 2026 | 61.8% | 11.5% | 9.4% | 7.7% | 5.2% | 2.3% | 0.9% | 0.82% | 0.2% | 0.06% | 0.03% |
How has the Wusthof and ZWILLING comparison changed over the last 12 months?
3 findings
- Wusthof was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wusthof’s share of searches among knife set brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among knife set brands worldwide moved from 0.57% to 0.9%, and its estimated monthly branded searches moved from 10.9K to 12.8K.
How did search popularity change for knife set brands worldwide in September 2026?
2 changes
In September 2026, ZWILLING rose from 8th to 7th among knife set brands worldwide.
Estimated monthly branded searches for Wusthof worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Wusthof’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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