Joseph Joseph vs KitchenAid:Which is searched more?
In September 2026, KitchenAid had more branded searches than Joseph Joseph among knife set brands worldwide. KitchenAid was estimated to have 884K branded searches compared to Joseph Joseph’s 110K, and held a 64.6% Share of Search versus Joseph Joseph’s 8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joseph Joseph or KitchenAid?
Compare the knife set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Joseph Joseph. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Cuisinart | Made In | Joseph Joseph | Ninja | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 11% | 7.4% | 7.4% | 3.3% | 0.05% |
| Nov 2025 | 70.8% | 10.7% | 8.7% | 5.9% | 3.9% | 0.05% |
| Dec 2025 | 71.6% | 11% | 7.3% | 6% | 4% | 0.06% |
| Jan 2026 | 66.3% | 12.4% | 8.3% | 8.3% | 4.6% | 0.05% |
| Feb 2026 | 68.4% | 10.5% | 8.6% | 8.6% | 3.9% | 0.06% |
| Mar 2026 | 67.3% | 12.6% | 8.5% | 8.5% | 3.1% | 0.06% |
| Apr 2026 | 69.7% | 10.9% | 7.2% | 8.9% | 3.3% | 0.05% |
| May 2026 | 64.5% | 14.7% | 9.8% | 8% | 3% | 0.05% |
| Jun 2026 | 65.9% | 12.5% | 10.2% | 8.3% | 3.1% | 0.05% |
| Jul 2026 | 63.7% | 14.7% | 9.9% | 8% | 3.6% | 0.05% |
| Aug 2026 | 61.8% | 14.1% | 9.4% | 9.4% | 5.2% | 0.06% |
| Sep 2026 | 64.6% | 12.1% | 9.9% | 8% | 5.4% | 0.06% |
How has the Joseph Joseph and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among knife set brands worldwide moved from 7.4% to 8%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among knife set brands worldwide moved from 70.9% to 64.6%, and its estimated monthly branded searches moved from 1.3M to 884K.
How did search popularity change for knife set brands worldwide in September 2026?
2 changes
In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 61.8% to 64.6%.
In September 2026, Joseph Joseph lost estimated Share of Search among knife set brands worldwide, from 9.4% to 8%.
Other head-to-heads among knife set brands
How each brand is measured
Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
KitchenAid
2 branded search terms
- kitchenaid
- kitchenaid artisan
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