KitchenAid vs Made In:Which is searched more?
In September 2026, KitchenAid had more branded searches than Made In among knife set brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Made In’s 209K, and held a 42.7% Share of Search versus Made In’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KitchenAid or Made In?
Compare the knife set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Made In. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Ninja | Cuisinart | Made In | Joseph Joseph | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 30.8% | 7.2% | 5.9% | 3.8% | 1.2% |
| Nov 2025 | 51.1% | 29.6% | 7.5% | 7.7% | 2.8% | 1.3% |
| Dec 2025 | 53% | 28.4% | 8% | 6.5% | 2.9% | 1.3% |
| Jan 2026 | 44.6% | 33.8% | 9.5% | 6.8% | 4.1% | 1.2% |
| Feb 2026 | 46.2% | 34.4% | 7.4% | 6.6% | 4.3% | 1.1% |
| Mar 2026 | 46.5% | 33.4% | 8.9% | 6% | 4.2% | 1% |
| Apr 2026 | 47.3% | 35.3% | 6.8% | 5.1% | 4.3% | 1.1% |
| May 2026 | 45.3% | 33.7% | 8.6% | 7.3% | 3.8% | 1.2% |
| Jun 2026 | 41.4% | 39.1% | 7.5% | 7% | 3.9% | 1.2% |
| Jul 2026 | 44.7% | 34% | 9% | 7.1% | 4% | 1.2% |
| Aug 2026 | 40.9% | 38.3% | 8.5% | 6.6% | 4.5% | 1.1% |
| Sep 2026 | 42.7% | 38.3% | 7.1% | 7% | 3.7% | 1.1% |
How has the KitchenAid and Made In comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Made In in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among knife set brands worldwide moved from 51.2% to 42.7%, and its estimated monthly branded searches moved from 1.8M to 1.3M.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide moved from 5.9% to 7%, and its estimated monthly branded searches held steady at 209K.
How did search popularity change for knife set brands worldwide in September 2026?
1 change
In September 2026, KitchenAid gained estimated Share of Search among knife set brands worldwide, from 40.9% to 42.7%.
Other head-to-heads among knife set brands
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Made In’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
4 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid mixer
- kitchenaid stand mixer
Made In
3 branded search terms
- cookware made in
- made in cookware
- madein
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