Made In vs Ninja:Which is searched more?
In September 2026, Made In had more branded searches than Ninja among knife set brands worldwide. Made In was estimated to have 135K branded searches compared to Ninja’s 74K, and held a 9.9% Share of Search versus Ninja’s 5.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Made In or Ninja?
Compare the knife set brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Made In, Ninja. The figures are in the table below the chart.
View monthly share of search table
| Month | KitchenAid | Cuisinart | Made In | Joseph Joseph | Ninja | GLOBAL |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 11% | 7.4% | 7.4% | 3.3% | 0.05% |
| Nov 2025 | 70.8% | 10.7% | 8.7% | 5.9% | 3.9% | 0.05% |
| Dec 2025 | 71.6% | 11% | 7.3% | 6% | 4% | 0.06% |
| Jan 2026 | 66.3% | 12.4% | 8.3% | 8.3% | 4.6% | 0.05% |
| Feb 2026 | 68.4% | 10.5% | 8.6% | 8.6% | 3.9% | 0.06% |
| Mar 2026 | 67.3% | 12.6% | 8.5% | 8.5% | 3.1% | 0.06% |
| Apr 2026 | 69.7% | 10.9% | 7.2% | 8.9% | 3.3% | 0.05% |
| May 2026 | 64.5% | 14.7% | 9.8% | 8% | 3% | 0.05% |
| Jun 2026 | 65.9% | 12.5% | 10.2% | 8.3% | 3.1% | 0.05% |
| Jul 2026 | 63.7% | 14.7% | 9.9% | 8% | 3.6% | 0.05% |
| Aug 2026 | 61.8% | 14.1% | 9.4% | 9.4% | 5.2% | 0.06% |
| Sep 2026 | 64.6% | 12.1% | 9.9% | 8% | 5.4% | 0.06% |
How has the Made In and Ninja comparison changed over the last 12 months?
3 findings
- Made In was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Made In’s estimated Share of Search among knife set brands worldwide moved from 7.4% to 9.9%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among knife set brands worldwide moved from 3.3% to 5.4%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for knife set brands worldwide in September 2026?
2 changes
Ninja’s estimated Share of Search among knife set brands worldwide has gained ground for 3 months in a row, from 3.1% to 5.4% in September 2026.
In September 2026, Made In rose from 4th to 3rd among knife set brands worldwide.
Other head-to-heads among knife set brands
How each brand is measured
Brandwave collects information about searches that people make online using Made In’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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