Tray.io vs Workato:Which is more popular?
In September 2026, Workato had more branded searches than Tray.io among integration platform as a service worldwide. Workato had about 40,500 branded searches, while Tray.io had 1,270. Workato made up 1.5% of all integration platform as a service searches we track, and Tray.io accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about integration platform as a service, Workato appeared in three of the five answers and Tray.io in none.
Who do people search for more?
Workato, about 32 searches for every 1 for Tray.io
Who does AI mention more?
Workato, mentioned in 3 of 5 answers, Tray.io in 0
Who does AI recommend more?
Workato, the only one of the two named
Follow Tray.io vs Workato and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top integration platform as a service in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Workato was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tray.io did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Zapier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Boomi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MuleSoft4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
n8n3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Power Automate3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Workato3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Make3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tray.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about integration platform as a service
5 answers
Asked ChatGPT
“Which integration platform should I use?”
Asked ChatGPT
“What are the best integration platforms?”
Asked ChatGPT
“What's the best integration platform for connecting business apps?”
Searched Google, AI Overview
“integration platform”
Searched Google, AI Overview
“workflow automation tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Tray.io or Workato more popular in search?
This chart shows how often people search Google for Tray.io and Workato by name. Each line represents a brand's share of searches for all eight integration platform as a service we track, month by month, from English-language searches worldwide.
Share of searches by month for Workato, Tray.io. The figures are in the table below the chart.
View monthly share of searches table
| Month | n8n | Power Automate | Zapier | Boomi | MuleSoft | Workato | Make | Tray.io |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 15% | 18.3% | 2.5% | 1.6% | 1.1% | 0.27% | 0.08% |
| Nov 2025 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.08% |
| Dec 2025 | 60.2% | 14.8% | 18.1% | 3.6% | 1.6% | 1.3% | 0.33% | 0.08% |
| Jan 2026 | 60.6% | 14.9% | 18.2% | 3% | 1.6% | 1.3% | 0.27% | 0.07% |
| Feb 2026 | 53.7% | 19.7% | 19.7% | 3.2% | 1.8% | 1.5% | 0.29% | 0.08% |
| Mar 2026 | 56.4% | 16.9% | 20.7% | 2.8% | 1.5% | 1.2% | 0.3% | 0.07% |
| Apr 2026 | 54% | 19.8% | 19.8% | 2.7% | 1.8% | 1.5% | 0.36% | 0.07% |
| May 2026 | 54.3% | 20% | 20% | 2.7% | 1.5% | 1.2% | 0.29% | 0.06% |
| Jun 2026 | 51.3% | 23% | 18.8% | 3.1% | 1.7% | 1.7% | 0.28% | 0.06% |
| Jul 2026 | 51.1% | 22.9% | 18.8% | 3.8% | 1.7% | 1.4% | 0.28% | 0.06% |
| Aug 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
| Sep 2026 | 46% | 25.4% | 20.7% | 4.1% | 1.9% | 1.5% | 0.31% | 0.05% |
How has the Tray.io and Workato comparison changed over the last 12 months?
3 findings
- Workato was ahead of Tray.io in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tray.io’s share of searches among integration platform as a service worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 3.7K to 1.3K.
- Across the 12 months ending September 2026, Workato’s share of searches among integration platform as a service worldwide moved from 1.1% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for integration platform as a service worldwide in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tray.io’s and Workato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among integration platform as a service
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.