Brandwave

LG vs Samsung:Which is more popular?

In September 2026, Samsung had more branded searches than LG among induction cooktop brands worldwide. Samsung had about 4,000 branded searches, while LG had 2,900. Samsung made up 6.7% of all induction cooktop brand searches we track, and LG accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about induction cooktop brands, LG appeared in three of the five answers and Samsung in one. LG was mentioned before Samsung in three out of four answers.

Among induction cooktop brands worldwide in September 2026

Who do people search for more?

Samsung, about 38% more searches than LG

Samsung 4K searchesLG 2.9K searches

Who does AI mention more?

LG, mentioned in 3 of 5 answers, Samsung in 1

LG in 3 of 5Samsung in 1 of 5

Who does AI recommend more?

LG, named ahead of Samsung in 3 of 4 answers

LG first in 3Samsung first in 1

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Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. LG was listed before Samsung in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. GE Profile2nd
  3. LG3rd
  4. Miele4th
  5. Samsung5th
  6. KitchenAid6th
  7. Electrolux–
  8. Breville–
  9. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Profile4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about induction cooktop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is LG or Samsung more popular in search?

This chart shows how often people search Google for LG and Samsung by name. Each line represents a brand's share of searches for all nine induction cooktop brands we track, month by month, from English-language searches worldwide.

LG and Samsung among induction cooktop brands worldwide, by month

Share of searches by month for Samsung, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthBoschMieleElectroluxSamsungLGBrevilleFisher & PaykelKitchenAidGE Profile
Oct 202540.4%18.5%11.8%9.4%5.2%3.5%3.5%4.2%3.5%
Nov 202539.4%18%11.5%9.1%6.2%4.2%3.4%4.1%4.1%
Dec 202538.2%21.1%11.9%8%5.2%4.3%2.8%4.2%4.2%
Jan 202637.7%19.3%11%8.1%5.9%4.9%3.2%3.9%5.9%
Feb 202644%17.9%10.2%7%5.2%3.5%3.5%3.5%5.2%
Mar 202685.4%4.1%2.3%2.1%2.7%0.67%0.66%0.8%1.2%
Apr 202653.3%13.9%6.5%10.9%6.1%2.3%2.2%2.7%2.2%
May 202655.9%12.7%8.4%5.5%5.1%2.8%2.8%2.8%4.1%
Jun 202640.1%17.1%11.9%7.3%7.2%3.9%3.9%3.9%4.7%
Jul 202647.3%14%10.2%9.8%5.1%3.4%3.4%3.4%3.4%
Aug 202644.6%16.2%11.3%7.4%5.6%3.8%3.7%3.7%3.7%
Sep 202643.9%17.6%12.2%6.7%4.9%4.1%4%4%2.7%

How has the LG and Samsung comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: LG took it in March 2026, Samsung took it in April 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among induction cooktop brands worldwide moved from 5.2% to 4.9%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
  • Across the 12 months ending September 2026, Samsung’s share of searches among induction cooktop brands worldwide moved from 9.4% to 6.7%, and its estimated monthly branded searches moved from 6.5K to 4K.

How did search popularity change for induction cooktop brands worldwide in September 2026?

2 changes
  1. In September 2026, Samsung lost share of searches among induction cooktop brands worldwide, from 7.4% to 6.7%.

  2. In September 2026, LG lost share of searches among induction cooktop brands worldwide, from 5.6% to 4.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg induction cooktop

Samsung

2 branded search terms

  • samsung induction cooktop
  • samsung induction hob

How the Brand Demand Index is measured

Other head-to-heads among induction cooktop brands

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