Brandwave

Gorgias vs Zoho Desk:Which is more popular?

In September 2026, Gorgias had more branded searches than Zoho Desk among help desk software worldwide. Gorgias had about 165,000 branded searches, while Zoho Desk had 74,000. Gorgias made up 24% of all help desk software searches we track, and Zoho Desk accounted for 10.7%. When we asked ChatGPT and Google AI Overviews about help desk software, Zoho Desk appeared in three of the five answers and Gorgias in one. Zoho Desk was mentioned before Gorgias in three out of four answers that named either.

Among help desk software worldwide in September 2026

Who do people search for more?

Gorgias, about 2 searches for every 1 for Zoho Desk

Gorgias 165K searchesZoho Desk 74K searches

Who does AI mention more?

Zoho Desk, mentioned in 3 of 5 answers, Gorgias in 1

Zoho Desk in 3 of 5Gorgias in 1 of 5

Who does AI recommend more?

Zoho Desk, named ahead of Gorgias in 3 of 4 answers

Zoho Desk first in 3Gorgias first in 1

Follow Gorgias vs Zoho Desk and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top help desk software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zoho Desk was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Gorgias was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zoho Desk was listed before Gorgias in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zendesk1st
  2. Freshdesk2nd
  3. Help Scout3rd
  4. Jira Service Management4th
  5. Zoho Desk5th
  6. Intercom6th
  7. Gorgias7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zendesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Freshdesk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Help Scout4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zoho Desk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira Service Management3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Intercom3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gorgias1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about help desk software

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Gorgias or Zoho Desk more popular in search?

This chart shows how often people search Google for Gorgias and Zoho Desk by name. Each line represents a brand's share of searches for all seven help desk software we track, month by month, from English-language searches worldwide.

Gorgias and Zoho Desk among help desk software worldwide, by month

Share of searches by month for Gorgias, Zoho Desk. The figures are in the table below the chart.

View monthly share of searches table
MonthZendeskGorgiasFreshdeskZoho DeskJira Service ManagementHelp ScoutIntercom
Oct 202543.8%23.6%13.1%10.6%3.9%4.9%0.08%
Nov 202539.2%31.5%11.8%9.5%4.2%3.6%0.17%
Dec 202542.2%27.8%12.7%10.2%3.7%3.2%0.14%
Jan 202646.8%25.2%11.6%9.3%4.2%2.9%0.09%
Feb 202645.5%24.5%11.2%11%4.9%2.8%0.13%
Mar 202649.9%22%11.2%9.9%4.4%2.5%0.13%
Apr 202641.2%27.1%10.2%12.1%5.4%3.8%0.21%
May 202646.6%25.1%9.5%11.3%5%2.4%0.15%
Jun 202645%24.4%11.2%10.9%4.9%3.5%0.19%
Jul 202639%31.4%9.7%11.6%5.2%3%0.16%
Aug 202641.4%27.4%10.3%12.3%4.5%3.8%0.22%
Sep 202644.1%24%13.3%10.7%4.8%2.8%0.23%

How has the Gorgias and Zoho Desk comparison changed over the last 12 months?

3 findings
  • Gorgias was ahead of Zoho Desk in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gorgias’ share of searches among help desk software worldwide moved from 23.6% to 24%, and its estimated monthly branded searches moved from 201K to 165K.
  • Across the 12 months ending September 2026, Zoho Desk’s share of searches among help desk software worldwide moved from 10.6% to 10.7%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for help desk software worldwide in September 2026?

3 changes
  1. In September 2026, Freshdesk overtook Zoho Desk to rank 3rd among help desk software worldwide, with 13.3% of the searches.

  2. In September 2026, Gorgias lost share of searches among help desk software worldwide, from 27.4% to 24%.

  3. In September 2026, Zoho Desk lost share of searches among help desk software worldwide, from 12.3% to 10.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gorgias’ and Zoho Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gorgias

1 branded search term

  • gorgias

Zoho Desk

1 branded search term

  • zoho desk

How the Brand Demand Index is measured

Other head-to-heads among help desk software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.