Bosch vs Mirka:Which is more popular?
In September 2026, Mirka had more branded searches than Bosch among hand sander brands worldwide. Mirka had about 33,100 branded searches, while Bosch had 390. Mirka made up 1.4% of all hand sander brand searches we track, and Bosch accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about hand sander brands, Mirka appeared in three of the five answers and Bosch in one. Mirka was mentioned before Bosch in every answer that named either.
Who do people search for more?
Mirka, about 85 searches for every 1 for Bosch
Who does AI mention more?
Mirka, mentioned in 3 of 5 answers, Bosch in 1
Who does AI recommend more?
Mirka, named ahead of Bosch in 2 of 2 answers
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Top hand sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mirka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mirka was listed before Bosch in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mirka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand sander brands
5 answers
Asked ChatGPT
“Which hand sander brand should I buy?”
Asked ChatGPT
“What are the best hand sander brands?”
Asked ChatGPT
“What's the best hand sander brand for wood finishing?”
Searched Google, AI Overview
“best hand sander”
Searched Google, AI Overview
“hand sander for wood”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Mirka more popular in search?
This chart shows how often people search Google for Bosch and Mirka by name. Each line represents a brand's share of searches for all seven hand sander brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mirka, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Craftsman | Festool | Black+Decker | Mirka | Bosch |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 23.7% | 8.7% | 10.6% | 8.6% | 1.4% | 0.01% |
| Nov 2025 | 44.4% | 27.2% | 8.1% | 10% | 8.9% | 1.3% | 0.01% |
| Dec 2025 | 40.2% | 29.8% | 10.9% | 8.9% | 8.9% | 1.2% | <0.01% |
| Jan 2026 | 38.4% | 28% | 12.5% | 10.2% | 9.2% | 1.7% | 0.01% |
| Feb 2026 | 37.4% | 27.6% | 15.1% | 10.1% | 8.2% | 1.7% | 0.01% |
| Mar 2026 | 39.5% | 24.2% | 16.2% | 10.8% | 7.9% | 1.5% | 0.01% |
| Apr 2026 | 37.3% | 27.2% | 14.9% | 10% | 8.9% | 1.6% | 0.02% |
| May 2026 | 37% | 26.7% | 14.6% | 9.7% | 10.7% | 1.3% | 0.02% |
| Jun 2026 | 37.3% | 26.9% | 14.7% | 9.8% | 9.8% | 1.3% | 0.01% |
| Jul 2026 | 35.7% | 25.8% | 17.2% | 9.4% | 10.3% | 1.5% | 0.02% |
| Aug 2026 | 38.4% | 27.7% | 15.2% | 8.3% | 9.1% | 1.4% | 0.02% |
| Sep 2026 | 39% | 27.8% | 12.5% | 10.2% | 9.1% | 1.4% | 0.02% |
How has the Bosch and Mirka comparison changed over the last 12 months?
3 findings
- Mirka was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among hand sander brands worldwide moved from 0.01% to 0.02%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 12 months ending September 2026, Mirka’s share of searches among hand sander brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for hand sander brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Mirka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hand sander brands
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