Denman vs Tangle Teezer:Which is more popular?
In September 2026, Tangle Teezer had more branded searches than Denman among hairbrush brands worldwide. Tangle Teezer had about 368,000 branded searches, while Denman had 22,200. Tangle Teezer made up 47% of all hairbrush brand searches we track, and Denman accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, Tangle Teezer appeared in all four answers and Denman in three. Tangle Teezer was mentioned before Denman in every answer.
Who do people search for more?
Tangle Teezer, about 17 searches for every 1 for Denman
Who does AI mention more?
Tangle Teezer, mentioned in every answer we collected
Who does AI recommend more?
Tangle Teezer, named ahead of Denman in every answer
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Top hairbrush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tangle Teezer appeared in all four answers. Denman was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Tangle Teezer was listed before Denman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wet Brush1st
- Tangle Teezer2nd
Mason Pearson3rd
Denman4th
Olivia Garden5th
Revlon–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Wet Brush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mason Pearson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Denman3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Olivia Garden2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Revlon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about hairbrush brands
4 answers
Asked ChatGPT
“Which hairbrush brand should I buy?”
Asked ChatGPT
“What are the best hairbrush brands?”
Asked ChatGPT
“What's the best hairbrush brand for detangling hair?”
Searched Google, AI Overview
“best hairbrush”
Searched Google, AI Overview
“detangling hairbrush”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Denman or Tangle Teezer more popular in search?
This chart shows how often people search Google for Denman and Tangle Teezer by name. Each line represents a brand's share of searches for all six hairbrush brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tangle Teezer, Denman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tangle Teezer | Revlon | Wet Brush | Olivia Garden | Mason Pearson | Denman |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.6% | 29.1% | 13% | 7.2% | 3.9% | 3.2% |
| Nov 2025 | 45.8% | 25.1% | 13.8% | 7.5% | 5% | 2.8% |
| Dec 2025 | 40.4% | 27% | 14.8% | 8.1% | 6.6% | 3% |
| Jan 2026 | 37.3% | 30.5% | 13.6% | 9.2% | 6.1% | 3.4% |
| Feb 2026 | 37.4% | 30.5% | 13.7% | 9.2% | 5% | 4.1% |
| Mar 2026 | 40.3% | 26.9% | 14.7% | 9.9% | 4.4% | 3.6% |
| Apr 2026 | 41.1% | 27.4% | 15% | 8.3% | 4.5% | 3.7% |
| May 2026 | 42.5% | 28.4% | 12.8% | 8.5% | 4.7% | 3.1% |
| Jun 2026 | 44.8% | 24.5% | 13.5% | 9% | 4.9% | 3.3% |
| Jul 2026 | 41.4% | 27.6% | 15.1% | 8.3% | 4.5% | 3.1% |
| Aug 2026 | 45.5% | 24.9% | 13.6% | 9.2% | 4.1% | 2.7% |
| Sep 2026 | 47% | 25.7% | 11.6% | 9.5% | 3.5% | 2.8% |
How has the Denman and Tangle Teezer comparison changed over the last 12 months?
3 findings
- Tangle Teezer was ahead of Denman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Denman’s share of searches among hairbrush brands worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands worldwide moved from 43.6% to 47%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for hairbrush brands worldwide in September 2026?
2 changes
In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.
Estimated monthly branded searches for Denman worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Denman’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Denman
1 branded search term
- denman
Tangle Teezer
1 branded search term
- tangle teezer
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