Brandwave

Tangle Teezer vs Wet Brush:Which is more popular?

In September 2026, Tangle Teezer had more branded searches than Wet Brush among hairbrush brands worldwide. Tangle Teezer had about 368,000 branded searches, while Wet Brush had 90,500. Tangle Teezer made up 47% of all hairbrush brand searches we track, and Wet Brush accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, both Tangle Teezer and Wet Brush appeared in all four answers. Wet Brush was mentioned before Tangle Teezer in three out of four answers.

Among hairbrush brands worldwide in September 2026

Who do people search for more?

Tangle Teezer, about 4 searches for every 1 for Wet Brush

Tangle Teezer 368K searchesWet Brush 90.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Tangle Teezer in 4 of 4Wet Brush in 4 of 4

Who does AI recommend more?

Wet Brush, named ahead of Tangle Teezer in 3 of 4 answers

Wet Brush first in 3Tangle Teezer first in 1

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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Tangle Teezer and Wet Brush showed up in all four answers. Wet Brush was listed before Tangle Teezer in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Mason Pearson3rd
  4. Denman4th
  5. Olivia Garden5th
  6. Revlon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wet Brush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mason Pearson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denman3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olivia Garden2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revlon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hairbrush brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Tangle Teezer or Wet Brush more popular in search?

This chart shows how often people search Google for Tangle Teezer and Wet Brush by name. Each line represents a brand's share of searches for all six hairbrush brands we track, month by month, from English-language searches worldwide.

Tangle Teezer and Wet Brush among hairbrush brands worldwide, by month

Share of searches by month for Tangle Teezer, Wet Brush. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerRevlonWet BrushOlivia GardenMason PearsonDenman
Oct 202543.6%29.1%13%7.2%3.9%3.2%
Nov 202545.8%25.1%13.8%7.5%5%2.8%
Dec 202540.4%27%14.8%8.1%6.6%3%
Jan 202637.3%30.5%13.6%9.2%6.1%3.4%
Feb 202637.4%30.5%13.7%9.2%5%4.1%
Mar 202640.3%26.9%14.7%9.9%4.4%3.6%
Apr 202641.1%27.4%15%8.3%4.5%3.7%
May 202642.5%28.4%12.8%8.5%4.7%3.1%
Jun 202644.8%24.5%13.5%9%4.9%3.3%
Jul 202641.4%27.6%15.1%8.3%4.5%3.1%
Aug 202645.5%24.9%13.6%9.2%4.1%2.7%
Sep 202647%25.7%11.6%9.5%3.5%2.8%

How has the Tangle Teezer and Wet Brush comparison changed over the last 12 months?

3 findings
  • Tangle Teezer was ahead of Wet Brush in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands worldwide moved from 43.6% to 47%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands worldwide moved from 13% to 11.6%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for hairbrush brands worldwide in September 2026?

2 changes

  1. In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.

  2. In September 2026, Wet Brush lost share of searches among hairbrush brands worldwide, from 13.6% to 11.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tangle Teezer’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tangle Teezer

1 branded search term

  • tangle teezer

Wet Brush

1 branded search term

  • wet brush

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

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