Brandwave

Revlon vs Tangle Teezer:Which is more popular?

In September 2026, Tangle Teezer had more branded searches than Revlon among hairbrush brands worldwide. Tangle Teezer had about 368,000 branded searches, while Revlon had 201,000. Tangle Teezer made up 47% of all hairbrush brand searches we track, and Revlon accounted for 25.7%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, Tangle Teezer appeared in all four answers and Revlon in none.

Among hairbrush brands worldwide in September 2026

Who do people search for more?

Tangle Teezer, about 83% more searches than Revlon

Tangle Teezer 368K searchesRevlon 201K searches

Who does AI mention more?

Tangle Teezer, mentioned in every answer we collected

Tangle Teezer in 4 of 4Revlon in 0 of 4

Who does AI recommend more?

Tangle Teezer, the only one of the two named

Tangle Teezer first in 4Revlon never named

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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tangle Teezer appeared in all four answers. Revlon did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Mason Pearson3rd
  4. Denman4th
  5. Olivia Garden5th
  6. Revlon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wet Brush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mason Pearson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denman3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olivia Garden2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revlon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hairbrush brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Revlon or Tangle Teezer more popular in search?

This chart shows how often people search Google for Revlon and Tangle Teezer by name. Each line represents a brand's share of searches for all six hairbrush brands we track, month by month, from English-language searches worldwide.

Revlon and Tangle Teezer among hairbrush brands worldwide, by month

Share of searches by month for Tangle Teezer, Revlon. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerRevlonWet BrushOlivia GardenMason PearsonDenman
Oct 202543.6%29.1%13%7.2%3.9%3.2%
Nov 202545.8%25.1%13.8%7.5%5%2.8%
Dec 202540.4%27%14.8%8.1%6.6%3%
Jan 202637.3%30.5%13.6%9.2%6.1%3.4%
Feb 202637.4%30.5%13.7%9.2%5%4.1%
Mar 202640.3%26.9%14.7%9.9%4.4%3.6%
Apr 202641.1%27.4%15%8.3%4.5%3.7%
May 202642.5%28.4%12.8%8.5%4.7%3.1%
Jun 202644.8%24.5%13.5%9%4.9%3.3%
Jul 202641.4%27.6%15.1%8.3%4.5%3.1%
Aug 202645.5%24.9%13.6%9.2%4.1%2.7%
Sep 202647%25.7%11.6%9.5%3.5%2.8%

How has the Revlon and Tangle Teezer comparison changed over the last 12 months?

3 findings
  • Tangle Teezer was ahead of Revlon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Revlon’s share of searches among hairbrush brands worldwide moved from 29.1% to 25.7%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hairbrush brands worldwide moved from 43.6% to 47%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for hairbrush brands worldwide in September 2026?

2 changes

  1. In September 2026, Tangle Teezer gained share of searches among hairbrush brands worldwide, from 45.5% to 47%.

  2. In September 2026, Revlon gained share of searches among hairbrush brands worldwide, from 24.9% to 25.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Revlon’s and Tangle Teezer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Revlon

1 branded search term

  • revlon

Tangle Teezer

1 branded search term

  • tangle teezer

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

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