Brandwave

Revlon vs Wet Brush:Which is more popular?

In September 2026, Revlon had more branded searches than Wet Brush among hairbrush brands worldwide. Revlon had about 201,000 branded searches, while Wet Brush had 90,500. Revlon made up 25.7% of all hairbrush brand searches we track, and Wet Brush accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about hairbrush brands, Wet Brush appeared in all four answers and Revlon in none.

Among hairbrush brands worldwide in September 2026

Who do people search for more?

Revlon, about 2 searches for every 1 for Wet Brush

Revlon 201K searchesWet Brush 90.5K searches

Who does AI mention more?

Wet Brush, mentioned in every answer we collected

Wet Brush in 4 of 4Revlon in 0 of 4

Who does AI recommend more?

Wet Brush, the only one of the two named

Wet Brush first in 4Revlon never named

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Top hairbrush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Wet Brush appeared in all four answers. Revlon did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wet Brush1st
  2. Tangle Teezer2nd
  3. Mason Pearson3rd
  4. Denman4th
  5. Olivia Garden5th
  6. Revlon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Wet Brush4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mason Pearson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Denman3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Olivia Garden2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Revlon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about hairbrush brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Revlon or Wet Brush more popular in search?

This chart shows how often people search Google for Revlon and Wet Brush by name. Each line represents a brand's share of searches for all six hairbrush brands we track, month by month, from English-language searches worldwide.

Revlon and Wet Brush among hairbrush brands worldwide, by month

Share of searches by month for Revlon, Wet Brush. The figures are in the table below the chart.

View monthly share of searches table
MonthTangle TeezerRevlonWet BrushOlivia GardenMason PearsonDenman
Oct 202543.6%29.1%13%7.2%3.9%3.2%
Nov 202545.8%25.1%13.8%7.5%5%2.8%
Dec 202540.4%27%14.8%8.1%6.6%3%
Jan 202637.3%30.5%13.6%9.2%6.1%3.4%
Feb 202637.4%30.5%13.7%9.2%5%4.1%
Mar 202640.3%26.9%14.7%9.9%4.4%3.6%
Apr 202641.1%27.4%15%8.3%4.5%3.7%
May 202642.5%28.4%12.8%8.5%4.7%3.1%
Jun 202644.8%24.5%13.5%9%4.9%3.3%
Jul 202641.4%27.6%15.1%8.3%4.5%3.1%
Aug 202645.5%24.9%13.6%9.2%4.1%2.7%
Sep 202647%25.7%11.6%9.5%3.5%2.8%

How has the Revlon and Wet Brush comparison changed over the last 12 months?

3 findings
  • Revlon was ahead of Wet Brush in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Revlon’s share of searches among hairbrush brands worldwide moved from 29.1% to 25.7%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands worldwide moved from 13% to 11.6%, and its estimated monthly branded searches moved from 110K to 90.5K.

How did search popularity change for hairbrush brands worldwide in September 2026?

2 changes
  1. In September 2026, Revlon gained share of searches among hairbrush brands worldwide, from 24.9% to 25.7%.

  2. In September 2026, Wet Brush lost share of searches among hairbrush brands worldwide, from 13.6% to 11.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Revlon’s and Wet Brush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Revlon

1 branded search term

  • revlon

Wet Brush

1 branded search term

  • wet brush

How the Brand Demand Index is measured

Other head-to-heads among hairbrush brands

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