Brandwave

Olive & June vs OPI:Which is more popular?

In September 2026, OPI had more branded searches than Olive & June among gel polish brands worldwide. OPI had about 135,000 branded searches, while Olive & June had 74,000. OPI made up 19.2% of all gel polish brand searches we track, and Olive & June accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about gel polish brands, OPI appeared in four of the five answers and Olive & June in two. OPI was mentioned before Olive & June in three out of four answers that named either.

Among gel polish brands worldwide in September 2026

Who do people search for more?

OPI, about 82% more searches than Olive & June

OPI 135K searchesOlive & June 74K searches

Who does AI mention more?

OPI, mentioned in 4 of 5 answers, Olive & June in 2

OPI in 4 of 5Olive & June in 2 of 5

Who does AI recommend more?

OPI, named ahead of Olive & June in 3 of 4 answers

OPI first in 3Olive & June first in 1

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Top gel polish brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OPI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Olive & June was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. OPI was listed before Olive & June in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OPI1st
  2. Gelish2nd
  3. DND3rd
  4. Kiara Sky4th
  5. Olive & June5th
  6. Sally Hansen6th
  7. CND7th
  8. Madam Glam8th
  9. Essie9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OPI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gelish4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DND3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiara Sky3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Madam Glam3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CND2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olive & June2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sally Hansen2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Essie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gel polish brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Olive & June or OPI more popular in search?

This chart shows how often people search Google for Olive & June and OPI by name. Each line represents a brand's share of searches for all nine gel polish brands we track, month by month, from English-language searches worldwide.

Olive & June and OPI among gel polish brands worldwide, by month

Share of searches by month for OPI, Olive & June. The figures are in the table below the chart.

View monthly share of searches table
MonthCNDOPIDNDEssieOlive & JuneGelishSally HansenKiara SkyMadam Glam
Oct 202522.2%22.2%15.2%10%12.2%8.2%6.7%2%1.3%
Nov 202520.2%20.2%16.2%9.1%16.6%7.4%6.1%2.7%1.5%
Dec 202521%17.2%16.3%9.4%14%11.5%6.3%2.8%1.3%
Jan 202621.2%21.2%16.5%9.5%11.6%9.5%6.4%2.9%1.3%
Feb 202623.3%23.3%15.3%8.5%10.4%8.5%7%2.6%1.1%
Mar 202621.9%21.9%14.4%9.8%12%9.8%6.6%2.4%1.1%
Apr 202624.4%20%16.1%8.9%10.9%8.9%7.3%2.2%1.2%
May 202621.6%21.6%14.2%9.7%11.9%9.7%7.9%2.4%0.87%
Jun 202622%18%20.9%9.9%9.9%8.1%8.1%2.4%0.88%
Jul 202620.6%20.6%19.1%13.7%7.5%9.2%6.2%2.3%0.82%
Aug 202621.4%21.4%20.4%9.6%9.6%7.9%6.4%2.4%0.86%
Sep 202623.4%19.2%18.8%10.5%10.5%7%7%2.6%0.94%

How has the Olive & June and OPI comparison changed over the last 12 months?

3 findings
  • OPI was ahead of Olive & June in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Olive & June’s share of searches among gel polish brands worldwide moved from 12.2% to 10.5%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, OPI’s share of searches among gel polish brands worldwide moved from 22.2% to 19.2%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for gel polish brands worldwide in September 2026?

2 changes
  1. In September 2026, Olive & June gained share of searches among gel polish brands worldwide, from 9.6% to 10.5%.

  2. In September 2026, OPI lost share of searches among gel polish brands worldwide, from 21.4% to 19.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Olive & June’s and OPI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Olive & June

1 branded search term

  • olive and june

OPI

1 branded search term

  • opi

How the Brand Demand Index is measured

Other head-to-heads among gel polish brands

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