Brandwave

DeWalt vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than DeWalt among garden machinery brands worldwide. Milwaukee had about 95,800 branded searches, while DeWalt had 55,300. Milwaukee made up 10% of all garden machinery brand searches we track, and DeWalt accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about garden machinery brands, neither DeWalt nor Milwaukee appeared in any of the four answers.

Among garden machinery brands worldwide in September 2026

Who do people search for more?

Milwaukee, about 73% more searches than DeWalt

Milwaukee 95.8K searchesDeWalt 55.3K searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

DeWalt in 0 of 4Milwaukee in 0 of 4

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Top garden machinery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither DeWalt nor Milwaukee showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. Ryobi3rd
  4. Makita4th
  5. Honda Power Equipment5th
  6. Milwaukee–
  7. DeWalt–
  8. ECHO–
  9. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stihl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden machinery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is DeWalt or Milwaukee more popular in search?

This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all nine garden machinery brands we track, month by month, from English-language searches worldwide.

DeWalt and Milwaukee among garden machinery brands worldwide, by month

Share of searches by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiHusqvarnaMilwaukeeDeWaltECHOHonda Power EquipmentGreenworksMakita
Oct 202535.5%16.9%14%10.5%5.3%6.1%4.7%4%3%
Nov 202534.8%19.6%12.3%12.3%4.6%6.3%3.6%3.8%2.7%
Dec 202536.8%16.9%13.5%12.1%5.5%6.3%3.2%2.9%2.9%
Jan 202638.7%14.6%15.7%9.6%4.6%6.5%4.4%2.6%3.3%
Feb 202637%13.7%14.4%8.6%5%7.1%7.1%3.6%3.4%
Mar 202630.2%16.4%17.2%8.7%5.8%5.9%7.4%4.5%3.8%
Apr 202630.2%19.3%15.2%9%5.7%5.2%7.2%5%3.3%
May 202627.6%20.1%14.4%9.9%5.9%4.8%7.5%6.3%3.4%
Jun 202629.2%20.9%13.8%9.9%6.3%4.9%6.6%5%3.5%
Jul 202627.3%22.3%15.1%9.2%6.2%5.4%6.4%5%3%
Aug 202629.9%19.9%14.8%9.7%6.1%5.6%6.3%4.9%3%
Sep 202631.8%19.6%14.3%10%5.8%5.6%5.4%4.4%3.2%

Milwaukee and DeWalt sell other things too, so only their searches that name this product count here, like “milwaukee chainsaw”.

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of DeWalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among garden machinery brands worldwide moved from 5.3% to 5.8%, and its estimated monthly branded searches moved from 47.9K to 55.3K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among garden machinery brands worldwide moved from 10.5% to 10%, and its estimated monthly branded searches held steady at 95.8K.

How did search popularity change for garden machinery brands worldwide in September 2026?

1 change
  1. DeWalt’s share of searches among garden machinery brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.8% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt chainsaw
  • dewalt lawn mower

Milwaukee

3 branded search terms

  • milwaukee chainsaw
  • milwaukee lawn mower
  • milwaukee leaf blower

How the Brand Demand Index is measured

Other head-to-heads among garden machinery brands

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