Butternut Box vs Spot & Tango:Which is more popular?
In September 2026, Butternut Box had more branded searches than Spot & Tango among fresh dog food delivery brands worldwide. Butternut Box had about 139,000 branded searches, while Spot & Tango had 49,900. Butternut Box made up 19.3% of all fresh dog food delivery brand searches we track, and Spot & Tango accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about fresh dog food delivery brands, Spot & Tango appeared in two of the five answers and Butternut Box in none.
Who do people search for more?
Butternut Box, about 3 searches for every 1 for Spot & Tango
Who does AI mention more?
Spot & Tango, mentioned in 2 of 5 answers, Butternut Box in 0
Who does AI recommend more?
Spot & Tango, the only one of the two named
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Top fresh dog food delivery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spot & Tango was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Butternut Box did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Farmer's Dog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JustFoodForDogs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ollie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nom Nom3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Spot & Tango2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Pets Table2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PetPlate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Butternut Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fresh dog food delivery brands
5 answers
Asked ChatGPT
“Which fresh dog food delivery brand should I buy?”
Asked ChatGPT
“What are the best fresh dog food delivery brands?”
Asked ChatGPT
“What's the best fresh dog food delivery brand for a healthy dog diet?”
Searched Google, AI Overview
“fresh dog food brand”
Searched Google, AI Overview
“dog food delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Butternut Box or Spot & Tango more popular in search?
This chart shows how often people search Google for Butternut Box and Spot & Tango by name. Each line represents a brand's share of searches for all eight fresh dog food delivery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Butternut Box, Spot & Tango. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Farmer's Dog | Butternut Box | Nom Nom | Spot & Tango | Ollie | JustFoodForDogs | The Pets Table | PetPlate |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 15.7% | 15.5% | 5.7% | 9.3% | 1.4% | 1.1% | 1.3% |
| Nov 2025 | 47.6% | 17.8% | 14.2% | 6.1% | 10.4% | 1.5% | 1.3% | 1.1% |
| Dec 2025 | 47.2% | 15.2% | 17.7% | 5.3% | 10.8% | 1.6% | 1.1% | 1.2% |
| Jan 2026 | 43.1% | 19.9% | 12.9% | 8.4% | 11.5% | 1.7% | 1.4% | 1.1% |
| Feb 2026 | 45.1% | 20.6% | 13.5% | 7.3% | 9.7% | 1.5% | 1.5% | 0.94% |
| Mar 2026 | 43.1% | 19.8% | 15.7% | 8.5% | 9.2% | 1.4% | 1.4% | 0.99% |
| Apr 2026 | 46% | 17.3% | 13.7% | 11% | 8.1% | 1.5% | 1.5% | 0.86% |
| May 2026 | 49.7% | 15.9% | 15.3% | 8.2% | 7.5% | 1.4% | 1.4% | 0.82% |
| Jun 2026 | 58.1% | 16% | 10.4% | 6.8% | 6.1% | 1.1% | 0.92% | 0.56% |
| Jul 2026 | 50.5% | 20.1% | 13.1% | 6.9% | 6.3% | 1.2% | 1.2% | 0.71% |
| Aug 2026 | 52.1% | 17% | 13.5% | 7.2% | 6.5% | 1.5% | 1.2% | 1% |
| Sep 2026 | 48.8% | 19.3% | 15.5% | 6.9% | 6.2% | 1.4% | 1.1% | 0.75% |
How has the Butternut Box and Spot & Tango comparison changed over the last 12 months?
3 findings
- Butternut Box was ahead of Spot & Tango in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Butternut Box’s share of searches among fresh dog food delivery brands worldwide moved from 15.7% to 19.3%, and its estimated monthly branded searches moved from 114K to 139K.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among fresh dog food delivery brands worldwide moved from 5.7% to 6.9%, and its estimated monthly branded searches moved from 40.8K to 49.9K.
How did search popularity change for fresh dog food delivery brands worldwide in September 2026?
2 changes
In September 2026, Butternut Box gained share of searches among fresh dog food delivery brands worldwide, from 17% to 19.3%.
Estimated monthly branded searches for Spot & Tango worldwide rose 22.1% over 12 measured months, from 40.8K to 49.9K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Butternut Box’s and Spot & Tango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Butternut Box
3 branded search terms
- butternut box
- butternut dog food
- butternutbox
Spot & Tango
5 branded search terms
- spot & tango
- spot and tango
- spot tango
- spotandtango
- spottango
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