Nom Nom vs The Farmer's Dog:Which is more popular?
In September 2026, The Farmer's Dog had more branded searches than Nom Nom among fresh dog food delivery brands worldwide. The Farmer's Dog had about 351,000 branded searches, while Nom Nom had 111,000. The Farmer's Dog made up 48.8% of all fresh dog food delivery brand searches we track, and Nom Nom accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about fresh dog food delivery brands, The Farmer's Dog appeared in all five answers and Nom Nom in three. The Farmer's Dog was mentioned before Nom Nom in every answer.
Who do people search for more?
The Farmer's Dog, about 3 searches for every 1 for Nom Nom
Who does AI mention more?
The Farmer's Dog, mentioned in every answer we collected
Who does AI recommend more?
The Farmer's Dog, named ahead of Nom Nom in every answer
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Top fresh dog food delivery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Farmer's Dog appeared in all five answers. Nom Nom was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. The Farmer's Dog was listed before Nom Nom in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Farmer's Dog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JustFoodForDogs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ollie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nom Nom3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spot & Tango2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Pets Table2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PetPlate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Butternut Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fresh dog food delivery brands
5 answers
Asked ChatGPT
“Which fresh dog food delivery brand should I buy?”
Asked ChatGPT
“What are the best fresh dog food delivery brands?”
Asked ChatGPT
“What's the best fresh dog food delivery brand for a healthy dog diet?”
Searched Google, AI Overview
“fresh dog food brand”
Searched Google, AI Overview
“dog food delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Nom Nom or The Farmer's Dog more popular in search?
This chart shows how often people search Google for Nom Nom and The Farmer's Dog by name. Each line represents a brand's share of searches for all eight fresh dog food delivery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The Farmer's Dog, Nom Nom. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Farmer's Dog | Butternut Box | Nom Nom | Spot & Tango | Ollie | JustFoodForDogs | The Pets Table | PetPlate |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 15.7% | 15.5% | 5.7% | 9.3% | 1.4% | 1.1% | 1.3% |
| Nov 2025 | 47.6% | 17.8% | 14.2% | 6.1% | 10.4% | 1.5% | 1.3% | 1.1% |
| Dec 2025 | 47.2% | 15.2% | 17.7% | 5.3% | 10.8% | 1.6% | 1.1% | 1.2% |
| Jan 2026 | 43.1% | 19.9% | 12.9% | 8.4% | 11.5% | 1.7% | 1.4% | 1.1% |
| Feb 2026 | 45.1% | 20.6% | 13.5% | 7.3% | 9.7% | 1.5% | 1.5% | 0.94% |
| Mar 2026 | 43.1% | 19.8% | 15.7% | 8.5% | 9.2% | 1.4% | 1.4% | 0.99% |
| Apr 2026 | 46% | 17.3% | 13.7% | 11% | 8.1% | 1.5% | 1.5% | 0.86% |
| May 2026 | 49.7% | 15.9% | 15.3% | 8.2% | 7.5% | 1.4% | 1.4% | 0.82% |
| Jun 2026 | 58.1% | 16% | 10.4% | 6.8% | 6.1% | 1.1% | 0.92% | 0.56% |
| Jul 2026 | 50.5% | 20.1% | 13.1% | 6.9% | 6.3% | 1.2% | 1.2% | 0.71% |
| Aug 2026 | 52.1% | 17% | 13.5% | 7.2% | 6.5% | 1.5% | 1.2% | 1% |
| Sep 2026 | 48.8% | 19.3% | 15.5% | 6.9% | 6.2% | 1.4% | 1.1% | 0.75% |
How has the Nom Nom and The Farmer's Dog comparison changed over the last 12 months?
3 findings
- The Farmer's Dog was ahead of Nom Nom in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nom Nom’s share of searches among fresh dog food delivery brands worldwide held steady at 15.5%, and its estimated monthly branded searches moved from 112K to 111K.
- Across the 12 months ending September 2026, The Farmer's Dog’s share of searches among fresh dog food delivery brands worldwide moved from 50.1% to 48.8%, and its estimated monthly branded searches moved from 362K to 351K.
How did search popularity change for fresh dog food delivery brands worldwide in September 2026?
2 changes
In September 2026, Nom Nom gained share of searches among fresh dog food delivery brands worldwide, from 13.5% to 15.5%.
In September 2026, The Farmer's Dog lost share of searches among fresh dog food delivery brands worldwide, from 52.1% to 48.8%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Nom Nom’s and The Farmer's Dog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nom Nom
3 branded search terms
- nom nom
- nom nom now
- nomnomnow
The Farmer's Dog
3 branded search terms
- farmer's dog food
- farmers dog food
- thefarmersdog
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