Brandwave

Fresh dog food delivery brands:Which brands are most popular in search?

In August 2026, The Farmer's Dog was the most searched among fresh dog food delivery brands worldwide, with an estimated 429K branded searches and 58.1% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Farmer's Dog58.1%
  2. Butternut Box20.3%
  3. Spot & Tango10.6%
  4. Ollie7.5%
  5. JustFoodForDogs1.6%
  6. PetPlate1.2%
  7. Nom Nom0.77%

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Share of SearchLeaderboard

A curated comparison of brands offering fresh dog food delivery, measured through worldwide branded search demand. Figures include each brand's full food range and do not assess nutritional suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fresh dog food delivery brands worldwide, by month

Share of Search by month for The Farmer's Dog, Butternut Box, Spot & Tango, Ollie. The figures are in the table below the chart.

View monthly share of search table
MonthThe Farmer's DogButternut BoxSpot & TangoOllieJustFoodForDogsPetPlateNom Nom
Oct 202557.5%19.1%8.3%10.9%1.6%1.5%1.1%
Nov 202554%21.6%8.4%12.1%1.7%1.3%0.99%
Dec 202555.5%19.4%7.5%13.3%1.9%1.4%1%
Jan 202651.4%21.8%11%12%1.7%1.1%0.95%
Feb 202649.6%24.3%11.2%10.9%1.6%1%1.3%
Mar 202648.8%23.9%12.6%10.6%1.6%1.1%1.3%
Apr 202651.1%20.6%15.4%9.3%1.6%0.95%1.1%
May 202656.5%19.1%12.3%8.7%1.5%0.94%0.88%
Jun 202662.9%18.3%9.5%6.8%1.2%0.6%0.69%
Jul 202656.1%23.6%10.2%7.2%1.3%0.79%0.74%
Aug 202658.1%20.3%10.6%7.5%1.6%1.2%0.77%
Sep 2026———————

This month’s ranking, August 2026

  1. held 1st · 429K estimated branded searches · 0% vs prior month · +2 points

  2. held 2nd · 149K estimated branded searches · -17.2% vs prior month · -3.4 points

  3. held 3rd · 78K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.Ollie

    7.5%

    held 4th · 55.1K estimated branded searches · 0% vs prior month · +0.3 points

  5. held 5th · 12.1K estimated branded searches · +22.2% vs prior month · +0.3 points

  6. 6.PetPlate

    1.2%

    held 6th · 8.5K estimated branded searches · +41.7% vs prior month · +0.4 points

  7. 7.Nom Nom

    0.77%

    held 7th · 5.7K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among fresh dog food delivery brands worldwide?

In August 2026, The Farmer's Dog was the most searched among fresh dog food delivery brands worldwide, with an estimated 429K branded searches and 58.1% estimated Share of Search within this set. Butternut Box is in 2nd place, 37.9 percentage points behind at 20.3% Share of Search.

Global fresh dog food delivery brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
The Farmer's Dog57.5% → 58.1%62.9%Jun 202648.8%Mar 20261st
Butternut Box19.1% → 20.3%24.3%Feb 202618.3%Jun 20262nd
Spot & Tango8.3% → 10.6%15.4%Apr 20267.5%Dec 20254th → 3rd
Ollie10.9% → 7.5%13.3%Dec 20256.8%Jun 20263rd → 4th
JustFoodForDogs1.6%1.9%Dec 20251.2%Jun 20265th
PetPlate1.5% → 1.2%1.5%Oct 20250.6%Jun 20266th
Nom Nom1.1% → 0.77%1.3%Mar 20260.69%Jun 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, The Farmer's Dog’s estimated Share of Search among fresh dog food delivery brands worldwide increased from 57.5% to 58.1%.
  • Across the 11 months ending August 2026, Butternut Box’s estimated Share of Search among fresh dog food delivery brands worldwide increased from 19.1% to 20.3%.
  • Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide increased from 8.3% to 10.6%.
  • Across the 11 months ending August 2026, Ollie’s estimated Share of Search among fresh dog food delivery brands worldwide decreased from 10.9% to 7.5%.
  • Across the 11 months ending August 2026, The Farmer's Dog’s estimated Share of Search among fresh dog food delivery brands worldwide peaked at 62.9% in June 2026 and was lowest at 48.8% in March 2026.
  • Across the 11 months ending August 2026, Butternut Box’s estimated Share of Search among fresh dog food delivery brands worldwide peaked at 24.3% in February 2026 and was lowest at 18.3% in June 2026.
  • Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide peaked at 15.4% in April 2026 and was lowest at 7.5% in December 2025.
  • Across the 11 months ending August 2026, Ollie’s estimated Share of Search among fresh dog food delivery brands worldwide peaked at 13.3% in December 2025 and was lowest at 6.8% in June 2026.
  • Across the 11 months ending August 2026, Spot & Tango rose from 4th to 3rd among fresh dog food delivery brands worldwide.
  • Across the 11 months ending August 2026, Ollie fell from 3rd to 4th among fresh dog food delivery brands worldwide.
  • Across the 11 months ending August 2026, JustFoodForDogs, PetPlate and Nom Nom held steady: their estimated Share of Search among fresh dog food delivery brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for fresh dog food delivery brands worldwide in August 2026?

  1. In August 2026, The Farmer's Dog gained estimated Share of Search among fresh dog food delivery brands worldwide, from 56.1% to 58.1%.

  2. In August 2026, Butternut Box lost estimated Share of Search among fresh dog food delivery brands worldwide, from 23.6% to 20.3%.

  3. Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026.

  4. Estimated monthly branded searches for JustFoodForDogs worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Nom Nom worldwide fell 21.5% over 11 measured months, from 7.2K to 5.7K in August 2026.

  6. Estimated monthly branded searches for Ollie worldwide fell 19.7% over 11 measured months, from 68.6K to 55.1K in August 2026.

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