Brandwave

How popular isOllie?

In September 2026, people searched for Ollie by name about 44,300 times worldwide, a 33.9% decrease from the previous year. These searches made up 6.2% of all global fresh dog food delivery brand searches, placing Ollie fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about fresh dog food delivery brands, Ollie appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Ollie is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. The Farmer's DogShare of searches 48.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Butternut BoxShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Nom NomShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Spot & TangoShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. OllieShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top fresh dog food delivery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ollie was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ollie is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Farmer's Dog1st
  2. JustFoodForDogs2nd
  3. Ollie3rd
  4. Nom Nom4th
  5. The Pets Table5th
  6. PetPlate6th
  7. Spot & Tango7th
  8. Butternut Box–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The Farmer's Dog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JustFoodForDogs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ollie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nom Nom3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Spot & Tango2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Pets Table2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • PetPlate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Butternut Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fresh dog food delivery brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fresh dog food delivery brands compete with Ollie?

Ollie against fresh dog food delivery brands worldwide, by month

Share of searches by month for The Farmer's Dog, Butternut Box, Nom Nom, Spot & Tango, Ollie. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Farmer's DogButternut BoxNom NomSpot & TangoOllieJustFoodForDogsThe Pets TablePetPlate
Oct 202550.1%15.7%15.5%5.7%9.3%1.4%1.1%1.3%
Nov 202547.6%17.8%14.2%6.1%10.4%1.5%1.3%1.1%
Dec 202547.2%15.2%17.7%5.3%10.8%1.6%1.1%1.2%
Jan 202643.1%19.9%12.9%8.4%11.5%1.7%1.4%1.1%
Feb 202645.1%20.6%13.5%7.3%9.7%1.5%1.5%0.94%
Mar 202643.1%19.8%15.7%8.5%9.2%1.4%1.4%0.99%
Apr 202646%17.3%13.7%11%8.1%1.5%1.5%0.86%
May 202649.7%15.9%15.3%8.2%7.5%1.4%1.4%0.82%
Jun 202658.1%16%10.4%6.8%6.1%1.1%0.92%0.56%
Jul 202650.5%20.1%13.1%6.9%6.3%1.2%1.2%0.71%
Aug 202652.1%17%13.5%7.2%6.5%1.5%1.2%1%
Sep 202648.8%19.3%15.5%6.9%6.2%1.4%1.1%0.75%

  1. 1.The Farmer's Dog

    48.8%

    Held 1st. 351K estimated branded searches, -18.2% vs prior month. Share -3.3 points.

  2. 2.Butternut Box

    19.3%

    Held 2nd. 139K estimated branded searches, -0.57% vs prior month. Share +2.4 points.

  3. 3.Nom Nom

    15.5%

    Held 3rd. 111K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Spot & Tango

    6.9%

    Held 4th. 49.9K estimated branded searches, -15.3% vs prior month. Share -0.2 points.

  5. 5.Ollie

    6.2%

    Held 5th. 44.3K estimated branded searches, -17.7% vs prior month. Share -0.4 points.

  6. 6.JustFoodForDogs

    1.4%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.The Pets Table

    1.1%

    Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.PetPlate

    0.75%

    Held 8th. 5.4K estimated branded searches, -36.5% vs prior month. Share -0.3 points.

Compare popularity between Ollie and its closest rivals

Every comparison with Ollie

7 comparisons

How has branded search demand for Ollie changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ollie worldwide fell from 67K to 44.3K.
  • Across the 12 months ending September 2026, Ollie’s share of searches among fresh dog food delivery brands worldwide decreased from 9.3% to 6.2%.
  • Across the 12 months ending September 2026, Ollie’s share of searches among fresh dog food delivery brands worldwide peaked at 11.5% in January 2026 and was lowest at 6.1% in June 2026.
  • Across the 12 months ending September 2026, Ollie fell from 4th to 5th among fresh dog food delivery brands worldwide.

How did search popularity change for fresh dog food delivery brands worldwide in September 2026?

6 changes

  1. In September 2026, Butternut Box gained share of searches among fresh dog food delivery brands worldwide, from 17% to 19.3%.

  2. In September 2026, Nom Nom gained share of searches among fresh dog food delivery brands worldwide, from 13.5% to 15.5%.

  3. In September 2026, The Farmer's Dog lost share of searches among fresh dog food delivery brands worldwide, from 52.1% to 48.8%.

  4. Estimated monthly branded searches for Spot & Tango worldwide rose 22.1% over 12 measured months, from 40.8K to 49.9K in September 2026.

  5. Estimated monthly branded searches for PetPlate worldwide fell 42.6% over 12 measured months, from 9.4K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Ollie worldwide fell 33.9% over 12 measured months, from 67K to 44.3K in September 2026.

How are Ollie’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ollie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • my ollie
  • myollie
  • ollie dog food
  • ollie pet food

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How the Brand Demand Index is measured

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