How popular isSpot & Tango?
In September 2026, people searched for Spot & Tango by name about 49,900 times worldwide, a 22.1% increase from the previous year. These searches made up 6.9% of all global fresh dog food delivery brand searches, placing Spot & Tango fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about fresh dog food delivery brands, Spot & Tango appeared in two of the five answers and was the seventh most recommended of the eight.
Spot & Tango is the fourth most searched of 8 competitors and the seventh most recommended in AI answers.
The Farmer's DogShare of searches 48.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Butternut BoxShare of searches 19.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Nom NomShare of searches 15.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Spot & TangoShare of searches 6.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
OllieShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top fresh dog food delivery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Spot & Tango was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Spot & Tango is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Farmer's Dog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JustFoodForDogs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ollie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nom Nom3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Spot & Tango2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Pets Table2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PetPlate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Butternut Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fresh dog food delivery brands
5 answers
Asked ChatGPT
“Which fresh dog food delivery brand should I buy?”
Asked ChatGPT
“What are the best fresh dog food delivery brands?”
Asked ChatGPT
“What's the best fresh dog food delivery brand for a healthy dog diet?”
Searched Google, AI Overview
“fresh dog food brand”
Searched Google, AI Overview
“dog food delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which fresh dog food delivery brands compete with Spot & Tango?
Share of searches by month for The Farmer's Dog, Butternut Box, Nom Nom, Spot & Tango, Ollie. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Farmer's Dog | Butternut Box | Nom Nom | Spot & Tango | Ollie | JustFoodForDogs | The Pets Table | PetPlate |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 15.7% | 15.5% | 5.7% | 9.3% | 1.4% | 1.1% | 1.3% |
| Nov 2025 | 47.6% | 17.8% | 14.2% | 6.1% | 10.4% | 1.5% | 1.3% | 1.1% |
| Dec 2025 | 47.2% | 15.2% | 17.7% | 5.3% | 10.8% | 1.6% | 1.1% | 1.2% |
| Jan 2026 | 43.1% | 19.9% | 12.9% | 8.4% | 11.5% | 1.7% | 1.4% | 1.1% |
| Feb 2026 | 45.1% | 20.6% | 13.5% | 7.3% | 9.7% | 1.5% | 1.5% | 0.94% |
| Mar 2026 | 43.1% | 19.8% | 15.7% | 8.5% | 9.2% | 1.4% | 1.4% | 0.99% |
| Apr 2026 | 46% | 17.3% | 13.7% | 11% | 8.1% | 1.5% | 1.5% | 0.86% |
| May 2026 | 49.7% | 15.9% | 15.3% | 8.2% | 7.5% | 1.4% | 1.4% | 0.82% |
| Jun 2026 | 58.1% | 16% | 10.4% | 6.8% | 6.1% | 1.1% | 0.92% | 0.56% |
| Jul 2026 | 50.5% | 20.1% | 13.1% | 6.9% | 6.3% | 1.2% | 1.2% | 0.71% |
| Aug 2026 | 52.1% | 17% | 13.5% | 7.2% | 6.5% | 1.5% | 1.2% | 1% |
| Sep 2026 | 48.8% | 19.3% | 15.5% | 6.9% | 6.2% | 1.4% | 1.1% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 351K | -18.2% | -3.3 points | |
| 2, held 2nd | 19.3% | 139K | -0.57% | +2.4 points | |
| 3, held 3rd | 15.5% | 111K | 0% | +2 points | |
| 4, held 4th | 6.9% | 49.9K | -15.3% | -0.2 points | |
| 5, held 5th | 6.2% | 44.3K | -17.7% | -0.4 points | |
| 6, held 6th | 1.4% | 9.9K | -18.2% | -0.1 points | |
| 7, held 7th | 1.1% | 8.1K | -18.2% | -0.1 points | |
| 8, held 8th | 0.75% | 5.4K | -36.5% | -0.3 points |
48.8%
Held 1st. 351K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
19.3%
Held 2nd. 139K estimated branded searches, -0.57% vs prior month. Share +2.4 points.
3.
Nom Nom15.5%
Held 3rd. 111K estimated branded searches, 0% vs prior month. Share +2 points.
6.9%
Held 4th. 49.9K estimated branded searches, -15.3% vs prior month. Share -0.2 points.
5.
Ollie6.2%
Held 5th. 44.3K estimated branded searches, -17.7% vs prior month. Share -0.4 points.
1.4%
Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
1.1%
Held 7th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
8.
PetPlate0.75%
Held 8th. 5.4K estimated branded searches, -36.5% vs prior month. Share -0.3 points.
Compare popularity between Spot & Tango and its closest rivals
Every comparison with Spot & Tango
7 comparisons
How has branded search demand for Spot & Tango changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spot & Tango worldwide rose from 40.8K to 49.9K.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among fresh dog food delivery brands worldwide increased from 5.7% to 6.9%.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among fresh dog food delivery brands worldwide peaked at 11% in April 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, Spot & Tango rose from 5th to 4th among fresh dog food delivery brands worldwide.
How did search popularity change for fresh dog food delivery brands worldwide in September 2026?
6 changes
In September 2026, Butternut Box gained share of searches among fresh dog food delivery brands worldwide, from 17% to 19.3%.
In September 2026, Nom Nom gained share of searches among fresh dog food delivery brands worldwide, from 13.5% to 15.5%.
In September 2026, The Farmer's Dog lost share of searches among fresh dog food delivery brands worldwide, from 52.1% to 48.8%.
Estimated monthly branded searches for Spot & Tango worldwide rose 22.1% over 12 measured months, from 40.8K to 49.9K in September 2026.
Estimated monthly branded searches for PetPlate worldwide fell 42.6% over 12 measured months, from 9.4K to 5.4K in September 2026.
Estimated monthly branded searches for Ollie worldwide fell 33.9% over 12 measured months, from 67K to 44.3K in September 2026.
How are Spot & Tango’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Spot & Tango’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- spot & tango
- spot and tango
- spot tango
- spotandtango
- spottango
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