Spot & Tango vs The Farmer's Dog:Which is more popular by branded search?
In August 2026, The Farmer's Dog had more branded searches than Spot & Tango among fresh dog food delivery brands worldwide. The Farmer's Dog was estimated to have 429K branded searches compared to Spot & Tango’s 78K, and held a 58.1% Share of Search versus Spot & Tango’s 10.6%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Spot & Tango or The Farmer's Dog?
A curated comparison of brands offering fresh dog food delivery, measured through worldwide branded search demand. Figures include each brand's full food range and do not assess nutritional suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Farmer's Dog, Spot & Tango. The figures are in the table below the chart.
View monthly share of search table
| Month | The Farmer's Dog | Butternut Box | Spot & Tango | Ollie | JustFoodForDogs | PetPlate | Nom Nom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 19.1% | 8.3% | 10.9% | 1.6% | 1.5% | 1.1% |
| Nov 2025 | 54% | 21.6% | 8.4% | 12.1% | 1.7% | 1.3% | 0.99% |
| Dec 2025 | 55.5% | 19.4% | 7.5% | 13.3% | 1.9% | 1.4% | 1% |
| Jan 2026 | 51.4% | 21.8% | 11% | 12% | 1.7% | 1.1% | 0.95% |
| Feb 2026 | 49.6% | 24.3% | 11.2% | 10.9% | 1.6% | 1% | 1.3% |
| Mar 2026 | 48.8% | 23.9% | 12.6% | 10.6% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 51.1% | 20.6% | 15.4% | 9.3% | 1.6% | 0.95% | 1.1% |
| May 2026 | 56.5% | 19.1% | 12.3% | 8.7% | 1.5% | 0.94% | 0.88% |
| Jun 2026 | 62.9% | 18.3% | 9.5% | 6.8% | 1.2% | 0.6% | 0.69% |
| Jul 2026 | 56.1% | 23.6% | 10.2% | 7.2% | 1.3% | 0.79% | 0.74% |
| Aug 2026 | 58.1% | 20.3% | 10.6% | 7.5% | 1.6% | 1.2% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Spot & Tango and The Farmer's Dog comparison changed over the last 12 months?
3 findings
- The Farmer's Dog was ahead of Spot & Tango in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 8.3% to 10.6%, and its estimated monthly branded searches moved from 52.4K to 78K.
- Across the 11 months ending August 2026, The Farmer's Dog’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 57.5% to 58.1%, and its estimated monthly branded searches moved from 362K to 429K.
How did search popularity change for fresh dog food delivery brands worldwide in August 2026?
2 changes
In August 2026, The Farmer's Dog gained estimated Share of Search among fresh dog food delivery brands worldwide, from 56.1% to 58.1%.
Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Spot & Tango’s and The Farmer's Dog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spot & Tango
5 branded search terms
- spot & tango
- spot and tango
- spot and tango dog food
- spot and tango unkibble
- spotandtango
The Farmer's Dog
5 branded search terms
- farmer's dog food
- farmers dog food
- the farmer's dog
- the farmers dog
- the farmers dog food
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