Butternut Box vs Nom Nom:Which is more popular by branded search?
In August 2026, Butternut Box had more branded searches than Nom Nom among fresh dog food delivery brands worldwide. Butternut Box was estimated to have 149K branded searches compared to Nom Nom’s 5.7K, and held a 20.3% Share of Search versus Nom Nom’s 0.77%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Butternut Box or Nom Nom?
A curated comparison of brands offering fresh dog food delivery, measured through worldwide branded search demand. Figures include each brand's full food range and do not assess nutritional suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Butternut Box, Nom Nom. The figures are in the table below the chart.
View monthly share of search table
| Month | The Farmer's Dog | Butternut Box | Spot & Tango | Ollie | JustFoodForDogs | PetPlate | Nom Nom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 19.1% | 8.3% | 10.9% | 1.6% | 1.5% | 1.1% |
| Nov 2025 | 54% | 21.6% | 8.4% | 12.1% | 1.7% | 1.3% | 0.99% |
| Dec 2025 | 55.5% | 19.4% | 7.5% | 13.3% | 1.9% | 1.4% | 1% |
| Jan 2026 | 51.4% | 21.8% | 11% | 12% | 1.7% | 1.1% | 0.95% |
| Feb 2026 | 49.6% | 24.3% | 11.2% | 10.9% | 1.6% | 1% | 1.3% |
| Mar 2026 | 48.8% | 23.9% | 12.6% | 10.6% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 51.1% | 20.6% | 15.4% | 9.3% | 1.6% | 0.95% | 1.1% |
| May 2026 | 56.5% | 19.1% | 12.3% | 8.7% | 1.5% | 0.94% | 0.88% |
| Jun 2026 | 62.9% | 18.3% | 9.5% | 6.8% | 1.2% | 0.6% | 0.69% |
| Jul 2026 | 56.1% | 23.6% | 10.2% | 7.2% | 1.3% | 0.79% | 0.74% |
| Aug 2026 | 58.1% | 20.3% | 10.6% | 7.5% | 1.6% | 1.2% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Butternut Box and Nom Nom comparison changed over the last 12 months?
3 findings
- Butternut Box was ahead of Nom Nom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Butternut Box’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 19.1% to 20.3%, and its estimated monthly branded searches moved from 120K to 149K.
- Across the 11 months ending August 2026, Nom Nom’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 7.2K to 5.7K.
How did search popularity change for fresh dog food delivery brands worldwide in August 2026?
2 changes
In August 2026, Butternut Box lost estimated Share of Search among fresh dog food delivery brands worldwide, from 23.6% to 20.3%.
Estimated monthly branded searches for Nom Nom worldwide fell 21.5% over 11 measured months, from 7.2K to 5.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Butternut Box’s and Nom Nom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Butternut Box
4 branded search terms
- butternut box
- butternut box dog food
- butternut dog food
- butternutbox
Nom Nom
5 branded search terms
- nom nom dog food
- nom nom now
- nom nom pet food
- nomnom dog food
- nomnomnow
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