How popular isButternut Box in search?
In August 2026, there were an estimated 149K branded searches for Butternut Box worldwide which is up 24.2% over the last 11 months. Butternut Box holds 20.3% estimated Share of Search among fresh dog food delivery brands worldwide and is ranked 2nd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
The Farmer's Dog58.1%Butternut Box20.3%
Spot & Tango10.6%
Ollie7.5%
JustFoodForDogs1.6%PetPlate1.2%
Nom Nom0.77%
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Which fresh dog food delivery brands compete with Butternut Box?
Share of Search by month for The Farmer's Dog, Butternut Box, Spot & Tango, Ollie. The figures are in the table below the chart.
View monthly share of search table
| Month | The Farmer's Dog | Butternut Box | Spot & Tango | Ollie | JustFoodForDogs | PetPlate | Nom Nom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 19.1% | 8.3% | 10.9% | 1.6% | 1.5% | 1.1% |
| Nov 2025 | 54% | 21.6% | 8.4% | 12.1% | 1.7% | 1.3% | 0.99% |
| Dec 2025 | 55.5% | 19.4% | 7.5% | 13.3% | 1.9% | 1.4% | 1% |
| Jan 2026 | 51.4% | 21.8% | 11% | 12% | 1.7% | 1.1% | 0.95% |
| Feb 2026 | 49.6% | 24.3% | 11.2% | 10.9% | 1.6% | 1% | 1.3% |
| Mar 2026 | 48.8% | 23.9% | 12.6% | 10.6% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 51.1% | 20.6% | 15.4% | 9.3% | 1.6% | 0.95% | 1.1% |
| May 2026 | 56.5% | 19.1% | 12.3% | 8.7% | 1.5% | 0.94% | 0.88% |
| Jun 2026 | 62.9% | 18.3% | 9.5% | 6.8% | 1.2% | 0.6% | 0.69% |
| Jul 2026 | 56.1% | 23.6% | 10.2% | 7.2% | 1.3% | 0.79% | 0.74% |
| Aug 2026 | 58.1% | 20.3% | 10.6% | 7.5% | 1.6% | 1.2% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 429K | 0% | +2 points | |
| 2, held 2nd | 20.3% | 149K | -17.2% | -3.4 points | |
| 3, held 3rd | 10.6% | 78K | 0% | +0.4 points | |
| 4, held 4th | 7.5% | 55.1K | 0% | +0.3 points | |
| 5, held 5th | 1.6% | 12.1K | +22.2% | +0.3 points | |
| 6, held 6th | 1.2% | 8.5K | +41.7% | +0.4 points | |
| 7, held 7th | 0.77% | 5.7K | 0% | 0 points |
58.1%
held 1st · 429K estimated branded searches · 0% vs prior month · +2 points
20.3%
held 2nd · 149K estimated branded searches · -17.2% vs prior month · -3.4 points
10.6%
held 3rd · 78K estimated branded searches · 0% vs prior month · +0.4 points
4.
Ollie7.5%
held 4th · 55.1K estimated branded searches · 0% vs prior month · +0.3 points
1.6%
held 5th · 12.1K estimated branded searches · +22.2% vs prior month · +0.3 points
6.
1.2%
held 6th · 8.5K estimated branded searches · +41.7% vs prior month · +0.4 points
7.
Nom Nom0.77%
held 7th · 5.7K estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Butternut Box and its closest rivals
- Butternut Box vs The Farmer's Dog: compare search popularity
- Butternut Box vs Spot & Tango: compare search popularity
- Butternut Box vs Ollie: compare search popularity
- Butternut Box vs JustFoodForDogs: compare search popularity
- Compare Butternut Box with any brand
How has branded search demand for Butternut Box changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Butternut Box worldwide rose from 120K to 149K.
- Across the 11 months ending August 2026, Butternut Box’s estimated Share of Search among fresh dog food delivery brands worldwide increased from 19.1% to 20.3%.
- Across the 11 months ending August 2026, Butternut Box’s estimated Share of Search among fresh dog food delivery brands worldwide peaked at 24.3% in February 2026 and was lowest at 18.3% in June 2026.
How did search popularity change for fresh dog food delivery brands worldwide in August 2026?
6 changes
In August 2026, The Farmer's Dog gained estimated Share of Search among fresh dog food delivery brands worldwide, from 56.1% to 58.1%.
In August 2026, Butternut Box lost estimated Share of Search among fresh dog food delivery brands worldwide, from 23.6% to 20.3%.
Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026.
Estimated monthly branded searches for JustFoodForDogs worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for Nom Nom worldwide fell 21.5% over 11 measured months, from 7.2K to 5.7K in August 2026.
Estimated monthly branded searches for Ollie worldwide fell 19.7% over 11 measured months, from 68.6K to 55.1K in August 2026.
How is Butternut Box measured?
Brandwave collects information about searches that people make online using Butternut Box’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- butternut box
- butternut box dog food
- butternut dog food
- butternutbox
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