Brandwave

How popular isSpot & Tango in search?

In August 2026, there were an estimated 78K branded searches for Spot & Tango worldwide which is up 48.9% over the last 11 months. Spot & Tango holds 10.6% estimated Share of Search among fresh dog food delivery brands worldwide and is ranked 3rd of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Farmer's Dog58.1%
  2. Butternut Box20.3%
  3. Spot & Tango10.6%
  4. Ollie7.5%
  5. JustFoodForDogs1.6%
  6. PetPlate1.2%
  7. Nom Nom0.77%
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Which fresh dog food delivery brands compete with Spot & Tango?

Spot & Tango against fresh dog food delivery brands worldwide, by month

Share of Search by month for The Farmer's Dog, Butternut Box, Spot & Tango, Ollie. The figures are in the table below the chart.

View monthly share of search table
MonthThe Farmer's DogButternut BoxSpot & TangoOllieJustFoodForDogsPetPlateNom Nom
Oct 202557.5%19.1%8.3%10.9%1.6%1.5%1.1%
Nov 202554%21.6%8.4%12.1%1.7%1.3%0.99%
Dec 202555.5%19.4%7.5%13.3%1.9%1.4%1%
Jan 202651.4%21.8%11%12%1.7%1.1%0.95%
Feb 202649.6%24.3%11.2%10.9%1.6%1%1.3%
Mar 202648.8%23.9%12.6%10.6%1.6%1.1%1.3%
Apr 202651.1%20.6%15.4%9.3%1.6%0.95%1.1%
May 202656.5%19.1%12.3%8.7%1.5%0.94%0.88%
Jun 202662.9%18.3%9.5%6.8%1.2%0.6%0.69%
Jul 202656.1%23.6%10.2%7.2%1.3%0.79%0.74%
Aug 202658.1%20.3%10.6%7.5%1.6%1.2%0.77%
Sep 2026———————

  1. 1.The Farmer's Dog

    58.1%

    held 1st · 429K estimated branded searches · 0% vs prior month · +2 points

  2. 2.Butternut Box

    20.3%

    held 2nd · 149K estimated branded searches · -17.2% vs prior month · -3.4 points

  3. 3.Spot & Tango

    10.6%

    held 3rd · 78K estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.Ollie

    7.5%

    held 4th · 55.1K estimated branded searches · 0% vs prior month · +0.3 points

  5. 5.JustFoodForDogs

    1.6%

    held 5th · 12.1K estimated branded searches · +22.2% vs prior month · +0.3 points

  6. 6.PetPlate

    1.2%

    held 6th · 8.5K estimated branded searches · +41.7% vs prior month · +0.4 points

  7. 7.Nom Nom

    0.77%

    held 7th · 5.7K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Spot & Tango and its closest rivals

How has branded search demand for Spot & Tango changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spot & Tango worldwide rose from 52.4K to 78K.
  • Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide increased from 8.3% to 10.6%.
  • Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide peaked at 15.4% in April 2026 and was lowest at 7.5% in December 2025.
  • Across the 11 months ending August 2026, Spot & Tango rose from 4th to 3rd among fresh dog food delivery brands worldwide.

How did search popularity change for fresh dog food delivery brands worldwide in August 2026?

  1. In August 2026, The Farmer's Dog gained estimated Share of Search among fresh dog food delivery brands worldwide, from 56.1% to 58.1%.

  2. In August 2026, Butternut Box lost estimated Share of Search among fresh dog food delivery brands worldwide, from 23.6% to 20.3%.

  3. Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026.

  4. Estimated monthly branded searches for JustFoodForDogs worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  5. Estimated monthly branded searches for Nom Nom worldwide fell 21.5% over 11 measured months, from 7.2K to 5.7K in August 2026.

  6. Estimated monthly branded searches for Ollie worldwide fell 19.7% over 11 measured months, from 68.6K to 55.1K in August 2026.

How is Spot & Tango measured?

Brandwave collects information about searches that people make online using Spot & Tango’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • spot & tango
  • spot and tango
  • spot and tango dog food
  • spot and tango unkibble
  • spotandtango

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How the Brand Demand Index is measured

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