PetPlate vs Spot & Tango:Which is more popular by branded search?
In August 2026, Spot & Tango had more branded searches than PetPlate among fresh dog food delivery brands worldwide. Spot & Tango was estimated to have 78K branded searches compared to PetPlate’s 8.5K, and held a 10.6% Share of Search versus PetPlate’s 1.2%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, PetPlate or Spot & Tango?
A curated comparison of brands offering fresh dog food delivery, measured through worldwide branded search demand. Figures include each brand's full food range and do not assess nutritional suitability. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spot & Tango, PetPlate. The figures are in the table below the chart.
View monthly share of search table
| Month | The Farmer's Dog | Butternut Box | Spot & Tango | Ollie | JustFoodForDogs | PetPlate | Nom Nom |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 19.1% | 8.3% | 10.9% | 1.6% | 1.5% | 1.1% |
| Nov 2025 | 54% | 21.6% | 8.4% | 12.1% | 1.7% | 1.3% | 0.99% |
| Dec 2025 | 55.5% | 19.4% | 7.5% | 13.3% | 1.9% | 1.4% | 1% |
| Jan 2026 | 51.4% | 21.8% | 11% | 12% | 1.7% | 1.1% | 0.95% |
| Feb 2026 | 49.6% | 24.3% | 11.2% | 10.9% | 1.6% | 1% | 1.3% |
| Mar 2026 | 48.8% | 23.9% | 12.6% | 10.6% | 1.6% | 1.1% | 1.3% |
| Apr 2026 | 51.1% | 20.6% | 15.4% | 9.3% | 1.6% | 0.95% | 1.1% |
| May 2026 | 56.5% | 19.1% | 12.3% | 8.7% | 1.5% | 0.94% | 0.88% |
| Jun 2026 | 62.9% | 18.3% | 9.5% | 6.8% | 1.2% | 0.6% | 0.69% |
| Jul 2026 | 56.1% | 23.6% | 10.2% | 7.2% | 1.3% | 0.79% | 0.74% |
| Aug 2026 | 58.1% | 20.3% | 10.6% | 7.5% | 1.6% | 1.2% | 0.77% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the PetPlate and Spot & Tango comparison changed over the last 12 months?
3 findings
- Spot & Tango was ahead of PetPlate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PetPlate’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 9.4K to 8.5K.
- Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 8.3% to 10.6%, and its estimated monthly branded searches moved from 52.4K to 78K.
How did search popularity change for fresh dog food delivery brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PetPlate’s and Spot & Tango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PetPlate
4 branded search terms
- pet plate
- pet plate dog food
- petplate
- petplate dog food
Spot & Tango
5 branded search terms
- spot & tango
- spot and tango
- spot and tango dog food
- spot and tango unkibble
- spotandtango
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