Spot & Tango vs The Farmer's Dog:Which is more popular?
In September 2026, The Farmer's Dog had more branded searches than Spot & Tango among fresh dog food delivery brands worldwide. The Farmer's Dog had about 351,000 branded searches, while Spot & Tango had 49,900. The Farmer's Dog made up 48.8% of all fresh dog food delivery brand searches we track, and Spot & Tango accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about fresh dog food delivery brands, The Farmer's Dog appeared in all five answers and Spot & Tango in two. The Farmer's Dog was mentioned before Spot & Tango in every answer.
Who do people search for more?
The Farmer's Dog, about 7 searches for every 1 for Spot & Tango
Who does AI mention more?
The Farmer's Dog, mentioned in every answer we collected
Who does AI recommend more?
The Farmer's Dog, named ahead of Spot & Tango in every answer
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Top fresh dog food delivery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Farmer's Dog appeared in all five answers. Spot & Tango was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Farmer's Dog was listed before Spot & Tango in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Farmer's Dog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
JustFoodForDogs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ollie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nom Nom3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Spot & Tango2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Pets Table2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
PetPlate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Butternut Box0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fresh dog food delivery brands
5 answers
Asked ChatGPT
“Which fresh dog food delivery brand should I buy?”
Asked ChatGPT
“What are the best fresh dog food delivery brands?”
Asked ChatGPT
“What's the best fresh dog food delivery brand for a healthy dog diet?”
Searched Google, AI Overview
“fresh dog food brand”
Searched Google, AI Overview
“dog food delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Spot & Tango or The Farmer's Dog more popular in search?
This chart shows how often people search Google for Spot & Tango and The Farmer's Dog by name. Each line represents a brand's share of searches for all eight fresh dog food delivery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for The Farmer's Dog, Spot & Tango. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Farmer's Dog | Butternut Box | Nom Nom | Spot & Tango | Ollie | JustFoodForDogs | The Pets Table | PetPlate |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 15.7% | 15.5% | 5.7% | 9.3% | 1.4% | 1.1% | 1.3% |
| Nov 2025 | 47.6% | 17.8% | 14.2% | 6.1% | 10.4% | 1.5% | 1.3% | 1.1% |
| Dec 2025 | 47.2% | 15.2% | 17.7% | 5.3% | 10.8% | 1.6% | 1.1% | 1.2% |
| Jan 2026 | 43.1% | 19.9% | 12.9% | 8.4% | 11.5% | 1.7% | 1.4% | 1.1% |
| Feb 2026 | 45.1% | 20.6% | 13.5% | 7.3% | 9.7% | 1.5% | 1.5% | 0.94% |
| Mar 2026 | 43.1% | 19.8% | 15.7% | 8.5% | 9.2% | 1.4% | 1.4% | 0.99% |
| Apr 2026 | 46% | 17.3% | 13.7% | 11% | 8.1% | 1.5% | 1.5% | 0.86% |
| May 2026 | 49.7% | 15.9% | 15.3% | 8.2% | 7.5% | 1.4% | 1.4% | 0.82% |
| Jun 2026 | 58.1% | 16% | 10.4% | 6.8% | 6.1% | 1.1% | 0.92% | 0.56% |
| Jul 2026 | 50.5% | 20.1% | 13.1% | 6.9% | 6.3% | 1.2% | 1.2% | 0.71% |
| Aug 2026 | 52.1% | 17% | 13.5% | 7.2% | 6.5% | 1.5% | 1.2% | 1% |
| Sep 2026 | 48.8% | 19.3% | 15.5% | 6.9% | 6.2% | 1.4% | 1.1% | 0.75% |
How has the Spot & Tango and The Farmer's Dog comparison changed over the last 12 months?
3 findings
- The Farmer's Dog was ahead of Spot & Tango in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among fresh dog food delivery brands worldwide moved from 5.7% to 6.9%, and its estimated monthly branded searches moved from 40.8K to 49.9K.
- Across the 12 months ending September 2026, The Farmer's Dog’s share of searches among fresh dog food delivery brands worldwide moved from 50.1% to 48.8%, and its estimated monthly branded searches moved from 362K to 351K.
How did search popularity change for fresh dog food delivery brands worldwide in September 2026?
2 changes
In September 2026, The Farmer's Dog lost share of searches among fresh dog food delivery brands worldwide, from 52.1% to 48.8%.
Estimated monthly branded searches for Spot & Tango worldwide rose 22.1% over 12 measured months, from 40.8K to 49.9K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Spot & Tango’s and The Farmer's Dog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spot & Tango
5 branded search terms
- spot & tango
- spot and tango
- spot tango
- spotandtango
- spottango
The Farmer's Dog
3 branded search terms
- farmer's dog food
- farmers dog food
- thefarmersdog
Other head-to-heads among fresh dog food delivery brands
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