Awardco vs Workhuman:Which is more popular?
In September 2026, Awardco had more branded searches than Workhuman among employee recognition platforms worldwide. Awardco had about 27,500 branded searches, while Workhuman had 12,600. Awardco made up 36.7% of all employee recognition platform searches we track, and Workhuman accounted for 16.8%. When we asked ChatGPT and Google AI Overviews about employee recognition platforms, Awardco appeared in all five answers and Workhuman in two. Awardco was mentioned before Workhuman in every answer.
Who do people search for more?
Awardco, about 2 searches for every 1 for Workhuman
Who does AI mention more?
Awardco, mentioned in every answer we collected
Who does AI recommend more?
Awardco, named ahead of Workhuman in every answer
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Top employee recognition platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awardco appeared in all five answers. Workhuman was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Awardco was listed before Workhuman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Awardco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonusly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Motivosity5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nectar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Workhuman2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Achievers2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Guusto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee recognition platforms
5 answers
Asked ChatGPT
“Which employee recognition platform should I use?”
Asked ChatGPT
“What are the best employee recognition platforms?”
Asked ChatGPT
“What's the best employee recognition platform for employee rewards?”
Searched Google, AI Overview
“employee recognition platforms”
Searched Google, AI Overview
“employee rewards platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Awardco or Workhuman more popular in search?
This chart shows how often people search Google for Awardco and Workhuman by name. Each line represents a brand's share of searches for all seven employee recognition platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Awardco, Workhuman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Awardco | Bonusly | Workhuman | Motivosity | Guusto | Nectar | Achievers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.1% | 16.2% | 10.4% | 7.1% | 0.62% | 0.41% |
| Nov 2025 | 42.7% | 23.4% | 16% | 10.2% | 6.9% | 0.51% | 0.33% |
| Dec 2025 | 39.7% | 26.4% | 12.2% | 9.4% | 11.6% | 0.48% | 0.25% |
| Jan 2026 | 37.4% | 25.1% | 16.8% | 10.8% | 9% | 0.68% | 0.28% |
| Feb 2026 | 36.8% | 25.1% | 16.7% | 13% | 7.2% | 0.81% | 0.42% |
| Mar 2026 | 38.7% | 21.4% | 17.5% | 13.7% | 7.6% | 0.79% | 0.29% |
| Apr 2026 | 35.5% | 23.8% | 20.1% | 12.5% | 7% | 0.67% | 0.33% |
| May 2026 | 36.6% | 24.8% | 17.3% | 13% | 7.3% | 0.7% | 0.42% |
| Jun 2026 | 32.8% | 33.2% | 14.9% | 11.7% | 6.5% | 0.54% | 0.31% |
| Jul 2026 | 36.9% | 24.9% | 16.7% | 13.2% | 7.3% | 0.71% | 0.35% |
| Aug 2026 | 34.8% | 28.8% | 15.9% | 12.5% | 7% | 0.71% | 0.33% |
| Sep 2026 | 36.7% | 24.9% | 16.8% | 13.2% | 7.3% | 0.67% | 0.43% |
How has the Awardco and Workhuman comparison changed over the last 12 months?
3 findings
- Awardco was ahead of Workhuman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awardco’s share of searches among employee recognition platforms worldwide moved from 36.1% to 36.7%, and its estimated monthly branded searches moved from 34.3K to 27.5K.
- Across the 12 months ending September 2026, Workhuman’s share of searches among employee recognition platforms worldwide moved from 16.2% to 16.8%, and its estimated monthly branded searches moved from 15.4K to 12.6K.
How did search popularity change for employee recognition platforms worldwide in September 2026?
2 changes
In September 2026, Awardco gained share of searches among employee recognition platforms worldwide, from 34.8% to 36.7%.
In September 2026, Workhuman gained share of searches among employee recognition platforms worldwide, from 15.9% to 16.8%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Awardco’s and Workhuman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee recognition platforms
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