How popular isWorkhuman in search?
In August 2026, there were an estimated 12.8K branded searches for Workhuman worldwide which is down 18.6% over the last 11 months. Workhuman holds 18.3% estimated Share of Search among employee recognition platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which employee recognition platforms compete with Workhuman?
Share of Search by month for Awardco, Bonusly, Workhuman, Guusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Awardco | Bonusly | Workhuman | Guusto | Nectar |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.5% | 18.4% | 7.9% | 0.71% |
| Nov 2025 | 47.9% | 25.9% | 17.9% | 7.7% | 0.61% |
| Dec 2025 | 44% | 29% | 13.6% | 12.9% | 0.55% |
| Jan 2026 | 42.2% | 28% | 18.9% | 10.1% | 0.81% |
| Feb 2026 | 42.6% | 28.8% | 19.3% | 8.3% | 0.99% |
| Mar 2026 | 45.1% | 24.7% | 20.4% | 8.8% | 0.95% |
| Apr 2026 | 40.8% | 27.2% | 23.2% | 8% | 0.84% |
| May 2026 | 42.3% | 28.5% | 20% | 8.3% | 0.87% |
| Jun 2026 | 37.4% | 37.5% | 17% | 7.4% | 0.66% |
| Jul 2026 | 42.8% | 28.5% | 19.4% | 8.4% | 0.84% |
| Aug 2026 | 40.1% | 32.8% | 18.3% | 8% | 0.85% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 28K | -0.32% | -2.7 points | |
| 2, held 2nd | 32.8% | 22.9K | +22.6% | +4.3 points | |
| 3, held 3rd | 18.3% | 12.8K | +0.47% | -1.1 points | |
| 4, held 4th | 8% | 5.5K | +0.18% | -0.5 points | |
| 5, held 5th | 0.85% | 590 | +7.3% | 0 points |
1.
Awardco40.1%
held 1st · 28K estimated branded searches · -0.32% vs prior month · -2.7 points
2.
Bonusly32.8%
held 2nd · 22.9K estimated branded searches · +22.6% vs prior month · +4.3 points
18.3%
held 3rd · 12.8K estimated branded searches · +0.47% vs prior month · -1.1 points
4.
Guusto8%
held 4th · 5.5K estimated branded searches · +0.18% vs prior month · -0.5 points
5.
Nectar0.85%
held 5th · 590 estimated branded searches · +7.3% vs prior month · 0 points
Compare search popularity between Workhuman and its closest rivals
How has branded search demand for Workhuman changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Workhuman worldwide fell from 15.7K to 12.8K.
- Across the 11 months ending August 2026, Workhuman’s estimated Share of Search among employee recognition platforms worldwide peaked at 23.2% in April 2026 and was lowest at 13.6% in December 2025.
How did search popularity change for employee recognition platforms worldwide in August 2026?
4 changes
In August 2026, Bonusly gained estimated Share of Search among employee recognition platforms worldwide, from 28.5% to 32.8%.
In August 2026, Awardco lost estimated Share of Search among employee recognition platforms worldwide, from 42.8% to 40.1%.
In August 2026, Workhuman lost estimated Share of Search among employee recognition platforms worldwide, from 19.4% to 18.3%.
Estimated monthly branded searches for Guusto worldwide fell 17.9% over 11 measured months, from 6.8K to 5.5K in August 2026.
How is Workhuman measured?
Brandwave collects information about searches that people make online using Workhuman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- workhuman
- workhuman app
- workhuman com
- workhuman employee recognition
- workhuman recognition
- workhuman rewards
- workhuman software
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Is Workhuman your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.