How popular isAwardco in search?
In September 2026, there were an estimated 27.5K branded searches for Awardco worldwide which is down 19.7% over the last 12 months. Awardco holds 42.4% estimated Share of Search among employee recognition platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which employee recognition platforms compete with Awardco?
Share of Search by month for Awardco, Bonusly, Workhuman, Guusto. The figures are in the table below the chart.
View monthly share of search table
| Month | Awardco | Bonusly | Workhuman | Guusto | Nectar |
|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 32.7% | 18.2% | 7.9% | 0.7% |
| Nov 2025 | 47.7% | 26.1% | 17.9% | 7.7% | 0.57% |
| Dec 2025 | 43.9% | 29.2% | 13.5% | 12.9% | 0.53% |
| Jan 2026 | 42.1% | 28.2% | 18.8% | 10.1% | 0.76% |
| Feb 2026 | 42.5% | 29% | 19.3% | 8.3% | 0.94% |
| Mar 2026 | 45% | 24.9% | 20.3% | 8.9% | 0.92% |
| Apr 2026 | 40.7% | 27.4% | 23.1% | 8% | 0.77% |
| May 2026 | 42.2% | 28.6% | 20% | 8.4% | 0.8% |
| Jun 2026 | 37.3% | 37.7% | 16.9% | 7.4% | 0.62% |
| Jul 2026 | 42.7% | 28.7% | 19.3% | 8.5% | 0.82% |
| Aug 2026 | 40% | 33.1% | 18.2% | 8% | 0.81% |
| Sep 2026 | 42.4% | 28.9% | 19.4% | 8.5% | 0.77% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.4% | 27.5K | -0.47% | +2.5 points | |
| 2, held 2nd | 28.9% | 18.7K | -18.2% | -4.2 points | |
| 3, held 3rd | 19.4% | 12.6K | 0% | +1.2 points | |
| 4, held 4th | 8.5% | 5.5K | -0.18% | +0.5 points | |
| 5, held 5th | 0.77% | 500 | -10.7% | 0 points |
1.
Awardco42.4%
Held 1st. 27.5K estimated branded searches, -0.47% vs prior month. Share +2.5 points.
2.
Bonusly28.9%
Held 2nd. 18.7K estimated branded searches, -18.2% vs prior month. Share -4.2 points.
19.4%
Held 3rd. 12.6K estimated branded searches, 0% vs prior month. Share +1.2 points.
4.
Guusto8.5%
Held 4th. 5.5K estimated branded searches, -0.18% vs prior month. Share +0.5 points.
5.
Nectar0.77%
Held 5th. 500 estimated branded searches, -10.7% vs prior month. Share 0 points.
Compare search popularity between Awardco and its closest rivals
Every comparison with Awardco
4 comparisons
How has branded search demand for Awardco changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Awardco worldwide fell from 34.3K to 27.5K.
- Across the 12 months ending September 2026, Awardco’s estimated Share of Search among employee recognition platforms worldwide increased from 40.5% to 42.4%.
- Across the 12 months ending September 2026, Awardco’s estimated Share of Search among employee recognition platforms worldwide peaked at 47.7% in November 2025 and was lowest at 37.3% in June 2026.
How did search popularity change for employee recognition platforms worldwide in September 2026?
5 changes
In September 2026, Awardco gained estimated Share of Search among employee recognition platforms worldwide, from 40% to 42.4%.
In September 2026, Workhuman gained estimated Share of Search among employee recognition platforms worldwide, from 18.2% to 19.4%.
In September 2026, Guusto gained estimated Share of Search among employee recognition platforms worldwide, from 8% to 8.5%.
In September 2026, Bonusly lost estimated Share of Search among employee recognition platforms worldwide, from 33.1% to 28.9%.
Estimated monthly branded searches for Nectar worldwide fell 15.3% over 12 measured months, from 590 to 500 in September 2026.
How is Awardco measured?
Brandwave collects information about searches that people make online using Awardco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- awardco
- awardco app
- awardco employee recognition
- awardco platform
- awardco recognition
- awardco rewards
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Is Awardco your brand?
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